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Razer Reveals New Products, Including Leviathan V2 Pro Soundbar
The gaming PC company has announced a raft of new hardware, including a head cushion with haptic feedback and near-field 7.1 surround sound.
The 2023 CES event has already seen plenty of amazing product unveils, and now Razer has added to the excitement with a brand new lineup for the coming year. The gaming-focused company has just introduced a range of new laptops, as well as the much-anticipated Leviathan V2 Pro soundbar. The company says that the new audio device boasts an infrared camera that can detect where a user is seated, before adjusting the audio using real-time 3D beamforming technology.
The Leviathan V2 Pro uses two modes for the 3D audio — THX Spatial Audio Virtual Headset and THX Spatial Audio Virtual Speakers. Razer claims the technology will deliver “crisp, clear treble and deep, punchy bass” using multiple drivers and an included subwoofer. If you’re in the market for an audio upgrade, the new Leviathan V2 Pro should hit the shelves by the end of the month, priced at around $400.
Next up in the Razer lineup is a new webcam called the Kiyo Pro Ultra, featuring the largest sensor ever used in a device of its type (a Sony 1/1.2″ STARVIS 2, for those interested). Razer says the new device will achieve DSLR levels of optical quality, along with fantastic low-light performance and a host of features, including auto tracking and background blurring.
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Razer also used CES 2023 to reveal Project Carol, a head cushion with “near-field 7.1 surround sound and HyperSense haptic feedback”. Razer explained that the cushion should fit onto any gaming chair and will convert in-game audio into haptic feedback. Although still at the concept stage, the head cushion is an interesting idea and will hopefully offer a deeper level of immersion when gaming.
Last but by no means least, Razer also confirmed the release date for its new cloud gaming device, known as the Razer Edge. The Android-based handheld will utilize a Snapdragon G3x and will be available for purchase on January 26th, with prices starting at $400.
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Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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