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Kuwait Aims For Digital Transformation With Google Partnership
Google Cloud will work closely with several government agencies to digitize citizen services and increase public sector productivity.
As part of Google’s expansion of its Cloud services into the Middle East, the tech giant has signed up to a strategic alliance with the government of Kuwait. The move shows a solid commitment to the region’s digital future, and as part of the agreement, the two entities will collaborate on a comprehensive digital roadmap that will encompass both governmental entities and state-owned enterprises.
As part of its expansion, Google Cloud aims to set up a local headquarters in Kuwait and will team up with the Kuwait Direct Investment Promotion Authority (KDIPA), the Communication and Information Technology Regulatory Authority (CITRA), and the Central Agency for Information Technology (CAIT).
The Government of Kuwait and Google Cloud will work towards “digitizing citizen services” and increasing employee productivity. In addition, the partnership will begin implementing several transformative initiatives that will help to digitize a broad range of sectors, including healthcare, education, disaster recovery, and smart living.
By leveraging Google Cloud’s technology and formidable expertise in data analytics, the Government of Kuwait will also be able to improve regional cybersecurity and artificial intelligence deployment. Meanwhile, Google Cloud support will become available to public sector organizations, businesses, and startups to build a modern, data-driven economy.
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“The strategic alliance supports the Government of Kuwait’s Vision 2035, which aims to transform Kuwait into a digital society and diversify its economy. We are proud to bring the latest Google Cloud technologies to Kuwait to help the country realize its digitization ambitions. The arrival of Google Cloud will contribute to developing a rich tech ecosystem in the country, creating exciting, highly-skilled job opportunities for Kuwaitis,” says Thomas Kurian, Chief Executive Officer, Google Cloud.
As well as a raft of economic benefits, the Google Cloud partnership will enable Kuwait’s Central Agency for Information Technology (CAIT) to develop a national upskilling program for government employees. All in all, the strategic allegiance looks set to radically overhaul Kuwait’s government and public sector, ushering in a new era where cutting-edge data analytics, machine learning, and enhanced security mesh seamlessly into everyday life.
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LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
