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Areeba To Bring Biometric Payment Authentication To MENA

The service will let shoppers authenticate transactions using Face ID or fingerprints.

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areeba to bring biometric payment authentication to mena

Areeba, the Middle East’s leading payment processing service provider, has introduced Out-of-Band authentication (OOB) in partnership with Swiss payment experts, Netcetera. The biometric and fingerprint-reading technology represents the most convenient method for cardholders to make secure and flawless e-commerce transactions.

Instead of entering a password or receiving confirmation via text message, cardholders can use fingerprints or facial recognition to authenticate payments, thus reducing fraud and enabling a smooth purchasing experience more aligned with modern shopping habits and lifestyles.

“Areeba is always an early adopter of cutting-edge technologies to provide its customers with the highest level of fraud protection. We are pleased to launch the OOB with Netcetera, a company that combines quality, reliability, service, and innovation,” says Maher Mikati, CEO of Areeba.

Also Read: Gen Z Spearheading Payment Innovation In The Middle East

According to Statista, in 2022, the biometric and digital identity sector was valued at 28 billion USD, and forecasted to exceed 70 billion USD by 2027.

The MENA region is a particularly strong market for the type of technology provided by Areeba, and with Netcetera’s expertise and technology, the new service is full of potential. According to Netcetera, their platform “provides continuous upgrades and updates to support all new trends and client requirements in the payment industry”, offering the best solutions to clients for improving conversion and helping to grow their fintech businesses.

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Joby To Establish All-Electric Air Taxi Ecosystem Across The UAE

The comprehensive agreement with Abu Dhabi’s government includes a training program, infrastructure development, and a manufacturing presence.

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joby to establish all-electric air taxi ecosystem across the uae
Joby Aviation

All-electric aircraft company Joby Aviation has secured three separate agreements with departments of Abu Dhabi’s government that lay the groundwork to develop and scale air taxi services in the Emirate and beyond.

The deal was signed at the recent DRIFTx thought-leadership and exhibition platform and gave Joby exclusive rights to not only operate air taxi services in Dubai but also unlock inter-emirate services between Abu Dhabi.

joby air taxi partnership abu dhabi

Joe Ben Bevirt, founder and CEO of Joby Aviation, said: “Today’s agreement demonstrates the incredible momentum behind the adoption of clean flight across the UAE. We’re looking forward to delivering a fantastic experience for our future customers in Abu Dhabi and we’re excited to be unlocking the potential for zero-emissions flight between Abu Dhabi and Dubai. We’re grateful for the support and collaboration of our governmental partners and the entire ecosystem in Abu Dhabi and we remain deeply impressed by their commitment to building out a world-class aviation ecosystem in the Emirate”.

Joby’s all-electric aircraft went on display for the first time in Abu Dhabi’s Yas Marina at the DRIFTx event. The air taxi is designed to carry a pilot and four passengers and can reach speeds of 200 miles per hour (321 km/h). The zero-emission craft is said to have an extremely low acoustic footprint and can travel a maximum of 100 miles (161 km) on a single charge.

Also Read: Lebanese Newspaper Builds AI President To Beat Political Crisis

Once operational, Joby’s air taxi fleet would enable fast, clean travel across the UAE, with journeys between Abu Dhabi to Dubai taking just 30 minutes compared with two hours by car during peak times.

Joby continues to work closely with the UAE’s General Civil Aviation Authority (GCAA) to help the Emirates become a world leader in the introduction of air taxis. Additional testing and analysis will be required before inter-emirate travel becomes a reality, but the cutting-edge technology already appears to have great potential.

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