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Futuristic Electric Self-Driving Trucks Are Coming To The UAE
Startup Einride is about to begin its expansion into the Middle East.
Einride, a Swedish startup and pioneer in electric autonomous freight transport, is expanding into the Middle East. The move follows a collaboration agreement with the government of the United Arab Emirates to accelerate the transition to sustainable logistics and shipping.
Founded in 2016, Einride has a grand vision to decarbonize the freight industry by developing an entire ecosystem of electric and autonomous vehicles, charging stations, and connectivity networks.
The Scandinavian firm is already operating in Europe and the United States and will soon add over 550 km of its autonomous logistics ecosystem to Abu Dhabi, Dubai, and Sharjah. The project, known as Falcon Rise Grid, will encompass 2,000 electric trucks, of which 200 will be fully autonomous. Einride will develop the project over the next five years, which will include the installation of 500 charging points and other network hardware.
“This collaboration gets to the core of what Einride provides — the transformation to effective and sustainable shipping that is fully electric,” announced Einride founder and CEO, Robert Falck. The startup, which has already partnered with the likes of Coca-Cola and Oatly, says its clients have reduced emissions by up to 95% while staying competitive.
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The UAE’s Falcon Rise Grid project follows a series of expansions for Einride over the past year, including Germany, Benelux, and the UK. In 2019 the company became the first to deploy an autonomous electric vehicle on a public road in Sweden, and in 2022, received approval to do the same in the United States.
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1,000 Drones Light The Dubai Sky For AC Milan Celebration
Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.
Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.
The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.
“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.
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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.
This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.
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