Saudi Arabian locals make no secret of their passion for video games and eSports, with even Crown Prince Mohammed bin Salman rumored to be an avid Call of Duty player.

Last year, the Saudi royal announced a $38-billion investment strategy for the Kingdom’s Savvy Games Group, which is owned by the country’s Public Investment Fund.

Meanwhile, as Gamers8 — an eight-week eSports festival in Riyadh with 3,000 attendees — gathers momentum, the government is increasingly emphasizing local game production, hoping to turn Saudi Arabia into “an Eden for game developers” with homegrown titles promoting Arabic culture.

“In the past, Arabs were only buying games, not developing games. Now, there is an opportunity to develop games, design your own ideas, and make them a reality according to local customs and traditions,” explained developer Mohammed Al Fakih.

Two-thirds of the non-immigrant population of Saudi Arabia is aged under 30, making the country an important player in the world video game market. In addition, some 25,000 domestic and foreign developers are currently working to find the winning formula that will help a locally-produced title break out on the world stage.

“With the expertise coming from outside and the knowledge being transferred, we will soon notice some games that can really take off internationally,” said Faisal bin Homran, chief eSports officer at the Saudi Esports Federation.

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Saudi Arabia’s national strategy has even more ambitious dreams: By 2030, officials hope that 30 globally competitive games will have been produced in domestic studios.