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Tourists Can Now Use Their Home E-Wallets In The UAE

A new partnership between Ant Group, Astra Tech and G42 enables seamless transactions for visitors without the hassle of currency conversions.

Published

3 years ago

September 5, 2023

Nour Nasir

tourists can now use their home e-wallets in the uae

Dubai-based technology investment company Astra Tech, backed by Abu Dhabi AI company G42, has partnered with Alibaba’s payment platform Ant Group to enable tourists in the United Arab Emirates to pay for goods and services using their home e-wallets.

The new service will help to avoid the hassle of currency conversion, integrating the Alipay cross-border payment platform with Astra Tech’s PayBy merchant network.

When the system goes live later this month, over 1.4 billion wallet users will be able to make seamless transactions in their home currencies in 3,000 retail establishments and make speedy payments for trips in Abu Dhabi’s fleet of 7,000 taxis.

“Our milestone collaboration with Alipay aligns perfectly with the UAE’s commitment to enhancing the payment ecosystem and fostering a commerce-friendly environment,” explained Abdallah Abu Sheikh, co-founder of Astra Tech and chief executive of Botim.

The new service will primarily cater to tourists from China, South Korea, the Philippines, Thailand, Malaysia, Singapore and Italy. However, anyone who signs up for an Alipay, MPay, Kakao Pay, GCash, TrueMoney, and Tinaba e-wallet can enjoy the service.

The Astra Tech and Ant Group partnership will facilitate speedy settlement processes and smooth mobile-based transactions through Alipay in physical and online settings. Meanwhile, both Alipay and PayBy plan to expand the service to further boost spending from Asian and European visitors.

Also Read: A Guide To Digital Payment Methods In The Middle East

“Our alliance with Astra Tech not only opens the doors to a seamless and integrated digital payment experience at physical stores in the Middle East, but also propels us towards a new era of strategic collaboration,” said Guoming Cheng, Ant Group’s general manager of Europe and the Middle East.

The UAE is the Middle East’s second-largest economy and has begun investing heavily to expand its tourism sector. In May, Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, announced that tourism sector spending had risen 70% to Dh121 billion ($33 billion) in 2022 — the highest in the region.

Related Topics:Astra Tech FinTech G42 United Arab Emirates

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

5 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.