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Amazon Alexa Has Now Been Upgraded With Generative AI
The famous voice assistant can adjust its tone and express emotions including excitement and surprise.
Amazon has announced an AI upgrade for Alexa that will make the voice assistant even more helpful. “Our latest model has been specifically optimized for voice and the things we know our customers love — like having access to real-time information, efficiently controlling their smart home, and getting the most out of their home entertainment,” explained Dave Limp, SVP of devices and services at Amazon.
The new generative AI model can also adjust its tone and responses, losing the robotic voice and expressing more realistic emotions like excitement, laughter, and surprise.
“The capabilities deliver unique experiences based on the preferences that you’ve shared, the services that you’ve interacted with, and the information about the environment in and around your home,” says Limp. “The new model will allow you to surface personal reminders. For example, it can help you with recently played music or even come up with recipe recommendations based on your grocery purchases”.
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In addition to the AI upgrade, Alexa now has the ability to continue conversations without the user saying “Alexa”. Overall, the latest upgrade should offer a richer, more convincing experience combined with improved functionality.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
Also Read: Top E-Commerce Websites In The Middle East In 2025
CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
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