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AI In The Music Industry: A Blessing Or A Curse?
Emdee Jabr, Senior Music Producer at Anghami believes the technology can improve workflows, but cautions the replacement of human creativity.
During Riyadh’s recent XP Music Futures conference, delegates and industry thought leaders delved into some fascinating discussions surrounding the future of music production. Of particular interest was the topic of artificial intelligence and how AI tools could be integrated into the creative process of music production in new and innovative ways.
One notable attendee of XP Music Futures was Emdee Jabr, Senior Music Producer at Anghami. The industry professional has over a decade of experience and recently shared his thoughts on the emergence of artificial intelligence technology within the music industry.
Emdee believes that although AI can offer unique possibilities for musicians and producers, such as automated composition and intelligent sound processing, it lacks emotional depth. However, the Anghami producer does acknowledge that AI can significantly accelerate production workflows.
“[AI can help by] automating tasks, improving efficiency, and providing data-driven insights. However, it faces challenges in replicating human creativity, making it crucial to strike a balance between automation and human intuition to achieve a successful and innovative outcome”.
Although it’s clear that AI can work as a powerful production assistant, it seems to Emdee and other professionals that its full integration into the creative process is still very much a work in progress. The technology also raises several legitimate concerns.
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“On the negative side of AI, concerns arise regarding job displacement, potential homogenization of artistic expression, and the risk of over-reliance on technology, potentially diluting the human touch and intuition in art. The key is finding a balance that maximizes the benefits while preserving the unique aspects of human creativity”.
As a music producer, it’s clear that Emdee Jabr sees AI as a tool still in its beginning stages. The producer is keen to emphasize the importance of utilizing human creativity and using AI for inspiration rather than entirely replacing songwriters, musicians, and producers.
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Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
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CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
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