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Amazon.ae Debuts “It’s On Amazon Prime” Campaign Videos

The promotional films were specifically developed for the UAE in conjunction with Saatchi & Saatchi Middle East.

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8 months ago

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amazon.ae debuts it's on amazon prime campaign videos
Amazon

Amazon.ae has rolled out its latest “It’s on Prime” platform and introduced a regional promotional campaign specifically targeting the UAE. The campaign was developed by Saatchi & Saatchi Middle East (ME) and consists of three new promo films and a range of social media ads, highlighting the variety of ways an Amazon Prime membership can make customers’ lives easier.

The films use a storytelling formula to promote benefits such as Free delivery, Amazon Fresh, and Prime Video, and feature a diverse collection of customers facing everyday challenges that can be solved by Amazon Prime.

Bruno Barbosa, Senior Creative Director for Saatchi & Saatchi ME, noted: “The biggest challenge was to find relevant and fresh insights that relate to the melting pot of nationalities across the UAE and craft stories that showcase all the benefits the brand has to offer without compromising on smooth and lighthearted storytelling”.

The first film shows a young woman moving out of her parents’ home. While the mother finds new ways to reach out as she misses her daughter, the young woman discovers a flair for cooking using Amazon Fresh and surprises her with a home-cooked dish.

In the second film, we see the day-to-day life of a couple with busy schedules and watch them find ways to connect. Amazon services help them buy items to make mornings easier, share home-cooked meals, and enjoy time watching their favorite shows.

The third film depicts the life of a family with a newborn baby. Amazon’s fast and free shipping helps them find simple ways to care for their baby while helping their eldest son connect with his younger brother.

Also Read: Adobe Reveals New AI Tools That Will Wow Photoshop Novices

Amazon’s Head of Marketing for the Middle East and North Africa, Moemen Elhamalawy, said: “We are incredibly proud to share this regional installment of the campaign with our customers in the UAE. The campaign is about sharing the various ways members can make the most of their Prime membership [and] we are proud to have collaborated with the Saatchi & Saatchi team to bring this vision to life.”

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UAE Prepares To Launch Two Satellites: Thuraya-2 And MBZ-SAT

HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum chaired the first meeting of the Supreme Space Council yesterday.

Published

5 days ago

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December 17, 2024

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uae prepares to launch two satellites thuraya-2 and mbz-sat

HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister of the UAE, chaired the first meeting of the Supreme Space Council in Dubai on December 16, 2024. The session highlighted the UAE’s ambitious space plans and took stock of the sector’s economic progress.

The council emphasized the growing role of private companies in advancing space technologies, noting that their contributions are now equal to that of the public sector. Members also praised initiatives like the Space Economic Zones Programme, which are designed to fuel innovation and investment in the space industry.

Discussing the UAE’s space journey, HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum remarked, “The national space sector continues to grow and advance, and we take immense pride in the remarkable achievements we have accomplished over the years”.

Sheikh Hamdan also received updates on two upcoming satellite projects: Thuraya-2 and MBZ-SAT. Thuraya-2, developed by Space42, is slated for launch this December. Meanwhile, the MBZ-SAT, created by the Mohammed Bin Rashid Space Centre (MBRSC), will soon follow. MBRSC, a major driver of the UAE National Space Programme, continues to lead the nation’s space-related developments.

Space42 took the opportunity to showcase its advancements, including ongoing collaborations between public and private entities. The company also outlined strategies to promote innovation, boost revenue streams, and create new opportunities for growth in the sector.

Also Read: IBM Opens New Doha Office To Support Qatar’s Digital Growth

The UAE’s current projects build on a growing legacy of space exploration. Back in 2020, the nation made headlines with its Mars mission, successfully sending a probe into the planet’s orbit in 2021. This mission, which is now in its second phase as of June 2024, has been collecting critical data to develop a comprehensive diurnal image of Mars.

The UAE also ventured into lunar exploration with an unmanned mission aimed at studying untouched regions of the Moon’s surface. While the probe ultimately crashed during its landing attempt after communication was lost seconds before touchdown, the effort represented a significant step in the country’s exploration ambitions.

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