News

4Partners Secures $3.6M To Expand Dropshipping Into UAE

The company offers businesses an automated, fully integrated dropshipping platform with mobile-focused eCommerce tools.

Published

6 days ago

October 10, 2024

Nour Nasir

4Partners

4Partners, a Dubai-based global dropshipping platform, has successfully raised $3.6 million in funding to facilitate entry into its home market of the UAE and accelerate growth across the region. The company plans to use the investment to provide local businesses with a fully integrated platform and logistics support, allowing them to quickly launch online stores with minimal hassle.

The 4Partners platform is designed to tackle common obstacles faced by eCommerce entrepreneurs, offering access to millions of popular products without the need for bulk purchases. Additionally, 4Partners automates the logistics process, requiring no direct involvement from the seller, and provides a cloud-based IT system that eliminates the need for technical skills or ongoing maintenance.

4Partners operates warehouses in multiple locations, including the UAE, USA, Germany, Turkey, and China, offering over 7 million authentic branded products sourced from 753 suppliers around the globe. By allowing sellers to offer a wide array of products without the burden of managing stock, the company enables seamless cross-border shipping, making it possible for businesses to reach customers worldwide.

Also Read: Top E-Commerce Websites In The Middle East In 2024

Aleksandr Betra, the Chief Marketing Officer of 4Partners, shared, “We are thrilled to introduce our platform in the UAE and offer businesses an all-in-one e-commerce solution that helps them succeed in today’s competitive market. By simplifying logistics and inventory management, we enable our partners to concentrate on sales and brand growth”.

The eCommerce market in the Middle East and North Africa (MENA) region is projected to grow to $50 billion by 2025, with dropshipping expected to increase at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2030. This growth is being driven by rising consumer demand for a variety of readily available products. With its user-friendly tools, 4Partners aims to empower small and mid-sized businesses by offering a content management system (CMS) for online stores, automated logistics, and millions of product options.

News

Adobe Releases Firefly Generative AI Video Tools In Beta

The model powers new features such as Generative Extend and text-to-video, with tools also coming to Photoshop and Frame.io.

Published

14 hours ago

October 15, 2024

Nour Nasir

Adobe

Adobe has officially entered the generative AI (GAI) arena by rolling out its Firefly Video Model, designed to power various features across the company’s extensive suite of apps. At Adobe MAX, the company announced that several of these new tools are now available in beta.

One of the standout features, known as Generative Extend, was first previewed earlier this year within Adobe Premiere Pro. The tool enables editors to add AI-generated footage or audio to either the start or end of a clip, which can be particularly helpful when a necessary shot is missing, or the transition feels incomplete.

In September, Adobe also showcased additional tools, including a text-to-video feature similar to those from OpenAI and Meta, as well as image-to-video capabilities. Both of these tools are now available in beta within the Firefly web app — though access may require joining a waitlist.

Like other Firefly models, the Firefly Video Model and its associated features are designed with commercial safety in mind. Content Credentials watermarks are automatically applied to any AI-generated content.

On the Photoshop front, Adobe has also rolled out features that were previewed earlier this year. The latest Firefly Image Model powers Generative Fill and Generative Expand, which Adobe says can create images up to four times faster than before. There’s also the new Generate Similar tool, which allows users to create alternate versions of an object in a photo until they find the ideal match.

Also Read: Best Video Streaming Services In The Middle East

Additionally, Photoshop’s Remove tool has been enhanced with a feature called Distraction Removal. This new option lets users quickly erase certain elements, such as wires, cables, or even people, from images — similar to Google’s Magic Eraser.

Finally, Frame.io V4 has launched, marking the largest update to Adobe’s collaborative platform since its debut nearly a decade ago. With a full redesign aimed at enhancing workflows and improving the video player, the update also introduces support for Canon, Nikon, and Leica’s Camera to Cloud (C2C) feature, meaning most major manufacturers now support direct uploads of photos and videos to Frame.io.