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Yasmina Max Is Yango’s Most Advanced Smart Speaker Yet

The new audio device boasts human-like AI capabilities, exceptional sound performance, and effortless voice control.

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yasmina max is yango's most advanced smart speaker yet
Yango

Tech giant Yango Group has announced its latest flagship smart speaker. According to a recent press release, the new Yasmina Max boasts human-like AI capabilities and exceptional sound performance, redefining the smart home experience.

Yasmina Max features an advanced three-way sound system with five separate drivers to handle bass, midrange and treble, supported by a passive radiator. Rated at 65 watts of power, the speaker should deliver rich, immersive sound in even the largest of rooms.

yango yasmina max smart speaker color options

Thanks to its highly sensitive microphones, Yasmina Max offers effortless voice control, even in noisy environments. For those who crave synchronized music, the new device can also be paired with other Yasmina smart speakers — like the Yasmina Mini or Midi — to enjoy seamless audio throughout the home in Multiroom Mode.

The Yasmina Max features an intelligent LED screen that adapts to ambient lighting for optimal visibility. When idle, the display shows the time. While playing music, it offers dynamic visualizations to bring tunes to life and enhance interactions with the Yasmina assistant.

Finally, at the heart of Yasmina Max is a virtual assistant powered by YangoGPT. Lifelike conversations are possible in both English and Khaleeji Arabic, making it a versatile companion for everyday tasks. Whether you need help with recipes or creative ideas for a surprise party, Yasmina has you covered.

Also Read: Best Music Streaming Services In The Middle East

Senior Innovation Marketing Manager Rami Abu Arja highlighted the Yasmina Max’s aesthetic appeal, stating, “Apart from its superior technological characteristics, Yasmina Max offers a sophisticated design. Available in three colors — green, beige, and black — it is crafted to complement any interior, making it the perfect [home] addition”.

The smart speaker is now available across the UAE, priced at AED 1,199. For a limited time, the speaker is being offered through an exclusive partnership with Virgin Megastore. It is also available online via Noon and, for the first time, Amazon.

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Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict

Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.

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microsoft plans $10 billion plus gulf expansion despite iran conflict
Microsoft

Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.

“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.

The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.

The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.

Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.

Also Read: Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power

The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.

So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.

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