News

New High-Tech Immersive Gaming Attraction Arrives In Dubai

The City Centre Mirdif facility comes courtesy of Canada’s Activate Games and blends fitness and gaming for thrilling, tech-savvy entertainment.

Published

3 weeks ago

October 30, 2024

Nour Nasir

new high-tech immersive gaming attraction arrives in dubai

Activate Games

Majid Al Futtaim Entertainment has joined forces with Canada’s Activate Games to bring a thrilling, tech-driven gaming experience to City Centre Mirdif. The new facility is Activate’s debut project in the MENA region, and reimagines indoor entertainment by merging gaming with fitness to specifically appeal to Dubai’s tech-focused population.

Activate at City Centre Mirdif offers nine unique game rooms that incorporate advanced technology to create an environment where players must jump, dodge, climb, and solve puzzles in more than 50 interactive games. A highlight of the experience, the Mega Grid, has already gone viral on TikTok, attracting attention with its dazzling array of over 500 lights that respond to players’ movements.

Activate’s Dubai location includes 10 levels of game difficulty, spanning from beginner to advanced, making it accessible to all skill levels. Adam Schmidt, CEO and founder of Activate, emphasizes that this experience goes beyond typical fitness or gaming: “With our innovative games engineered for repeat play, we offer a dynamic space for friends, families, and teams to connect, have fun, and stay active. This is a fresh take on entertainment that has made Activate the fastest-growing entertainment concept in the world”.

A central feature of Activate’s success lies in its use of RFID technology, which enables seamless tracking of player progress and achievements. Players earn rewards and badges based on game performance, adding a layer of gamification that keeps them coming back. “Our use of RFID technology allows for seamless tracking and progress, and our reward and badge system adds extra motivation, with players earning badges and rewards based on their achievements,” Schmidt explains.

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As interest in gaming continues to surge in the Middle East, Activate’s timing is ideal to meet the region’s increasing demand for tech-driven entertainment. Positioned as the first experience of its kind in the MENA region, Activate at City Centre Mirdif is set to attract a broad range of visitors, from families to gaming enthusiasts, all seeking a novel and active form of entertainment, he says.

News

1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

Published

46 mins ago

November 21, 2024

Nour Nasir

Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.