News
Power League Gaming Survey Reveals Player Trends In UAE & KSA
The report in partnership with Ipsos reveals regional differences in the gaming landscape, including mobile dominance, spending, and inclusivity.

Power League Gaming (PLG), a leading esports marketing agency in the MENA region, has teamed up with market research firm Ipsos to deliver insights into the gaming habits and preferences of players in the UAE and Saudi Arabia. The report, based on a December 2024 survey of 300 respondents from each country, sheds light on how these two gaming hubs are evolving.
Gaming Cultures In UAE And KSA
The gaming landscapes in the UAE and Saudi Arabia have distinct characteristics: In the UAE, gamers dedicate an average of 1.2 hours per day to their hobby, while in Saudi Arabia, daily gaming time is slightly lower at one hour.
However, Saudi Arabia boasts a younger and increasingly diverse player base, with 59% aged 15-24 and 27% identifying as female. In contrast, the UAE’s gaming audience is more mature and multicultural, with 62% being expatriates and 36% aged 30 or older.
Mobile Dominates, But Other Platforms Remain Popular
Across both nations, mobile gaming is the most popular platform: In the UAE, 77% of gamers play on mobile devices, while 71% in Saudi Arabia do the same. Console gaming, however, has a stronger foothold in Saudi Arabia, with 50% of players opting for consoles compared to 46% in the UAE.
Meanwhile, the UAE leads in PC gaming, with 45% of gamers choosing desktops or laptops, compared to 34% in Saudi Arabia. These variations reflect differences in accessibility, affordability, and gaming culture in each country.
Diverse Tastes And The Role Of Localized Content
Game preferences also show distinct trends. In Saudi Arabia, Fortnite is a top choice, particularly among younger players and women. Meanwhile, PUBG and EAFC (EA Sports FC) appeal more to male gamers. In the UAE, game engagement is spread across popular titles like Minecraft, PUBG, and Fortnite, catering to a wider audience. Across both markets, localized content — including culturally relevant themes and language options — plays a key role in keeping gamers engaged.
Spending Habits And Brand Influence
In-game purchases are an integral part of the gaming ecosystem in both countries. In Saudi Arabia, 67% of gamers spend on virtual items, with an average monthly expenditure of SAR 87, while 66% of UAE gamers spend an average of AED 92. Purchasing decisions are often influenced by online reviews, social media, and discounts, presenting a clear opportunity for brands to connect with gamers through targeted marketing strategies.
Also Read: Saudi Arabia Unveils World’s First Gaming And eSport District
Gaming As Part Of Daily Life
Gaming has become more than just entertainment — it’s now a lifestyle. In Saudi Arabia, six in ten gamers report eating or drinking while playing, illustrating how gaming blends into daily routines. Both UAE and Saudi gamers also actively engage with gaming-related content on platforms like YouTube and Twitch, reinforcing gaming’s role as a social and cultural passtime.
The findings from Ipsos underscore the thriving gaming culture in both countries, each with distinct opportunities for growth. While the UAE’s gaming scene is shaped by its diverse and tech-savvy population, Saudi Arabia’s younger and increasingly inclusive gaming community signals a strong future for the industry.
News
Yango Ride Expands Corporate Transport Service In Abu Dhabi
Known as Yango Rides for Business, the solution aims to simplify business travel management for companies operating across Emirates.

Yango Ride, a global ride-hailing service under the Yango Group, has extended its corporate transport solution, Yango Rides for Business, to Abu Dhabi. Initially launched in Dubai in 2024, the company is now expanding in a bid to simplify business travel for companies operating between both Emirates.
Yango Rides for Business offers a streamlined way to handle employee transportation through a single platform. Instead of dealing with the hassle of prepayments or reimbursement claims, businesses will be able to consolidate all ride expenses under a single corporate account that’s billed monthly. The setup makes it easier to track spending while ensuring expenses remain fully tax-deductible.
A key advantage of the service is its flexibility, allowing managers to set ride permissions and budget limits for employees and clients. Businesses can tailor transport solutions based on team needs — whether for daily commutes or specific travel requirements. Additionally, a dedicated account management system provides real-time analytics, enabling firms to monitor usage patterns and optimize costs.
Islam Abdul Karim, Regional Head of Yango Middle East, highlighted the importance of this expansion, explaining: “Abu Dhabi’s 4.5% economic growth in Q3 2024 reflects a thriving business environment where seamless mobility is essential for productivity. Yango Rides for Business simplifies corporate transportation, reducing administrative tasks and optimizing costs. By providing a centralized solution, we help companies ensure smooth employee travel experiences, supporting efficiency and growth in this dynamic market”.
Also Read: Dubai Teams Up With Elon Musk’s Boring Company For “Dubai Loop”
Meanwhile, Ivan Kaplunovich, Head of Yango Rides for Business, emphasized the benefits of the service, adding: “Today’s businesses need to balance cost efficiency with flexibility in a fast-changing environment. Yango Rides for Business gives companies a seamless way to manage corporate transportation — from controlling expenses and booking rides to simplifying billing and generating custom reports. With this level of flexibility, businesses can stay focused on growth, innovation, and delivering value”.
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