Saudi Arabia’s latest airline venture, Riyadh Air, is gearing up for its first flights in late 2025. With a strong emphasis on digital innovation, premium service, and strategic alliances, the airline is poised to shake up the aviation sector.

“By the end of this year, you will see Riyadh Air in the skies,” CEO Tony Douglas announced at the Saudi-backed Future Investment Initiative conference. His message was clear: the airline is fully prepared to serve both domestic and international travelers.

At #FIIPRIORITY in Miami, during the 'How is Technology Disrupting the Sky' panel, our CEO Tony Douglas shared insights on how #RiyadhAir’s digital-first approach will elevate modern travelers’ experiences.

Get ready for a fast, convenient, and seamless all-in-one booking… pic.twitter.com/yYYhO3jDaV

— Riyadh Air (@RiyadhAir) February 21, 2025

As a key player in the Kingdom’s Vision 2030 initiative, Riyadh Air has been rapidly building international partnerships, such as its latest collaboration with LIV Golf. The airline was also responsible for bringing singer Jameela to Saudi Arabia for the first time.

CEO Douglas has ambitious hopes of Riyadh Air bringing back the golden age of aviation, comparing it to iconic carriers like TWA and Pan Am. He promised “haute couture, glamour, refinement, and style” from the airline’s cabin experience, setting a high bar for service and aesthetics.

Despite a desire to bring back the glory days of commercial aviation, Riyadh Air is still adopting a modern, digital-first approach. An AI-driven concierge service will integrate travel bookings with entertainment and dining options, with CEO Tony Douglas likening the system’s intuitive capabilities to platforms like Amazon, Uber, and Airbnb.

Douglas sees vast potential in the Saudi aviation market, calling it “underserved” and ready for growth. Riyadh Air has already secured connectivity agreements with major carriers like Delta Air Lines and Singapore Airlines, ensuring smooth connections to international destinations.

“With Delta, for example, a passenger flying from Riyadh can easily connect to Phoenix or Baltimore via Atlanta or JFK,” Douglas explained, highlighting the convenience of the partnership.

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The airline’s fleet plans include commissioning 72 Boeing 787s and 60 Airbus A321neos, with negotiations ongoing for additional widebody aircraft. Despite Boeing’s recent delivery issues, Douglas remains confident: “Boeing will come good, there is no question”.

By 2030, Riyadh Air aims to serve 100 global destinations, with Miami among the cities under review. Douglas pointed to Saudi Arabia’s rising tourism profile, noting that it was the second most-searched travel destination on Google last year, thanks to attractions like Diriyah, AlUla, and Riyadh itself.