Connect with us

News

Samsung Launches SmartThings Pro For Gulf’s B2B Sector

The platform offers AI-driven automation to schools, offices, and hotels, optimizing cooling and energy use while supporting smart city goals.

Published

on

samsung launches smartthings pro for gulf's b2b sector
Samsung

Samsung Gulf Electronics has introduced SmartThings Pro, an advanced smart technology platform designed to tackle the unique challenges faced by businesses operating in an extreme climate and fast-moving market. Expanding on the Korean tech giant’s existing smart home innovations, SmartThings Pro brings enhanced automation, efficiency, and intelligent management to commercial and public sector spaces.

Ayman Al Hamalawi, Director and Head of the Air Conditioning Division at Samsung Gulf Electronics, emphasized the platform’s impact: “SmartThings Pro represents a pivotal moment in the evolution of smart building management across the region. We have developed this platform with a deep understanding of the region’s specific challenges, particularly in managing cooling efficiency and energy consumption in our extreme climate. SmartThings Pro not only addresses these challenges head-on but also aligns with the ambitious sustainability goals and smart city initiatives of the GCC nations”.

Samsung is stepping up its game by offering enterprise-grade solutions to tackle the Gulf’s pressing concerns — rising temperatures, high energy consumption, and increasingly ambitious sustainability requirements. As global temperatures climb, businesses enter a frustrating cycle: increased cooling demands lead to higher energy use and therefore, greater carbon emissions.

samsung smartthings pro gulf

SmartThings Pro counters this problem with an AI-powered HVAC management system, optimizing cooling performance while minimizing electricity consumption, especially during the region’s scorching summer months. The feature is known as “proactive loss detection and energy optimization” which offers detailed, location-based reports, enabling businesses to fine-tune their operations and cut unnecessary energy expenses.

Also Read: Anthropic’s Claude 3.7 Sonnet Introduces Hybrid Reasoning

Like its home automation cousin, the SmartThings Pro platform seamlessly integrates multiple devices within commercial environments like hotels and office buildings. It enables centralized management of air conditioning, humidity levels, lighting, security cameras, smart signage, temperature controls, and even televisions. Additionally, SmartThings Pro supports third-party devices such as locks, speakers, and sensors, offering a comprehensive automation solution.

Overall, SmartThings Pro represents a major leap forward in commercial IoT technology, offering Gulf enterprises a competitive edge through advanced automation and sustainability-focused solutions. By combining Samsung’s AI expertise with real-world business demands, it creates an adaptable ecosystem that evolves with company needs. Enterprise clients also gain access to customizable APIs for seamless integration, unlocking smarter resource management.

Advertisement

📢 Get Exclusive Monthly Articles, Updates & Tech Tips Right In Your Inbox!

JOIN 23K+ SUBSCRIBERS

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Visa’s Return To Syria Starts With A Test And A Bank In Lebanon

Foreign visitors will be the first users to benefit, but whether Syria’s own banks and cardholders follow is still an open question.

Published

on

visa's return to syria starts with a test and a bank in lebanon

Visa is returning to Syria. Its first live international card transaction in the country was a test rather than a launch, and the milestone event ran through a Lebanese bank.

The acquirer (the bank on the merchant’s side of a card payment) was Fransabank Lebanon, with Paymera as the other named partner. Nadim Moujaes, who heads a Fransabank Group subsidiary, describes the test as both the culmination of “longstanding efforts to link Syria back to international payment networks” and “the first step in a larger path”.

“We are excited to have successfully tested live transactions today as we plan to enable international visitors to use their Visa cards while in Syria,” says Leila Serhan, Visa’s senior vice president and group country manager for the North Africa, Levant and Pakistan region. Although a significant first step, that plan doesn’t come with a hard date for when a visitor’s card will work normally.

Mohammed Safwat Raslan, governor of the Central Bank of Syria, says the test paves the way for international card acceptance in Syria and that maintaining strong compliance, risk management and operational controls will remain essential. Serhan likewise stresses that Visa has worked within applicable legal, regulatory and compliance requirements. For a test transaction, it seems there was a great deal of attention paid to the rules, with the entire operation being carefully managed.

Also Read: Lebanon’s 5G Era Begins With 150 Stations And A $1M Budget

The test is the latest step in a sequence that began in December 2025, when Visa announced a strategic roadmap to support Syria’s integration into the global digital economy. In February 2026 it hosted its first industry gathering of banks, ecosystem partners and policymakers in Damascus and, the same month, signed an agreement with Syria’s Ministry of Communications and Information Technology in San Francisco.

Michel Kattouah, Paymera’s CEO, called the test “the return of international card acceptance,” but while that’s positive news, there’s no word yet on when a Syrian bank will issue a Visa card to a Syrian customer.

Continue Reading

#Trending