News

Instagram Reels Has Arrived To The Middle East

Published

3 years ago

March 16, 2021

instagram reels has arrived to the middle east

Instagram’s long awaited short-form video-sharing feature, Instagram Reels, has finally started rolling out in the Middle East. During Instagram’s previous “House of Instagram” event, the company announced that Reels would be a brand-new way for content creators and businesses in the MENA region to create and discover short and entertaining videos. The announcement of Reels comes just days after Instagram released Instagram Music in the Middle East.

Reels allows users to take and edit multi-clip videos up to 30 seconds long, with the ability to add effects and other new tools dedicated to this feature. Once taken, users can share Reels with their followers (for private accounts) and potentially with the entire Instagram community (your account will need to be set to public).

Instagram

If you have the latest version of Instagram installed on your smartphone, you should see the Reels icon in the bottom center of the app’s homepage.

“Self-expression and versatility are part of the creative DNA of the region’s Gen Z and millennial population. As one of the primary platforms for this group of creators, we have always sought to adapt our features to what they need. With Reels, they now have more leverage when it comes to creating and sharing short-form content. Reels provides our community with greater freedom and flexibility to innovate, experiment and elevate their content, and we cannot wait to discover a new generation of talent via the feature.” said Samer Jamal, strategic partner manager at Instagram MENA.

Also Read: How To Find & Cancel Pending Instagram Requests

Instagram isn’t the only company to explore this type of short-form content. Last September, YouTube announced a similar feature called “Shorts” which gives creators the ability to capture short and catchy videos straight from their smartphone.

News

chatlyn Unveils Hospitality Chatbot At Arabian Travel Market 2024

The advanced AI software sets new industry standards and can understand and respond to detailed customer queries.

Published

6 hours ago

May 6, 2024

Nour Nasir

chatlyn

chatlyn, a leading provider of guest experience software for the travel and hospitality sector, has unveiled its latest AI chatbot at the Arabian Travel Market (ATM) 2024 as part of a strategic expansion into the Middle East.

The new chatbot demonstrates exceptional proficiency in understanding natural language nuances and grammatical structures, and can accommodate various languages, including Arabic. The AI bot’s capability ensures prompt, accurate responses, benefiting hotels with diverse international guest lists and significantly reducing response times.

According to chatlyn, its latest creation has “the capacity to process up to 4,000 tokens and a doubled data capacity,” and is able to outperform competitors in depth and responsiveness during every interaction. Moreover, users can upload business PDFs to receive precise answers instantly, showcasing the chatbot’s effectiveness as a dynamic knowledge repository.

“During the BETA phase, we saw customers increase their success rate in resolving queries by fifteen times simply by uploading a PDF with their information and integrating the chatbot into their main communication channels,” explained Michael Urbanek, chatlyn’s CTO.

Also Read: Joby To Establish All-Electric Air Taxi Ecosystem Across The UAE

Since its inception in late 2022, chatlyn has experienced rapid expansion, and now serves over 1,000 properties globally, including numerous renowned brands in the travel and hospitality sector.

The company’s product suite is focused on improving customer engagement in hospitality, featuring an omnichannel inbox, AI assistants, and Automation Studio, for seamless interaction across web chat, WhatsApp, email, and social media. This AI-powered platform enhances customer interactions, prioritizing satisfaction and operational efficiency.

chatlyn has already established a strong foothold in the Middle East, and now collaborates with various hospitality companies and properties, including GoMosafer, La Quinta by Wyndham, Luxury Bookings, and Amsaan Tours.