News
Amazon Launches Its Prime Membership Program In Saudi Arabia
Amazon has announced that it’s making its Prime membership program, which currently has around 150 million members around the world, available to consumers in Saudi Arabia.
“We are thrilled to announce the launch of Amazon Prime in Saudi Arabia, providing customers with the best of shopping and entertainment,” Ronaldo Mouchawar, CEO and co-founder of Souq.com, the largest e-commerce platform in the Arab world, owned by Amazon, Inc. “Customers in Saudi Arabia can now enjoy all the benefits included in this program, starting with free and faster delivery times,” he added.
More specifically, the Prime membership comes with free one-day shipping to all key metropolitan areas; free two-day shipping to cities such as Jubail, Khamis Mushayt, Hail, Abha, and others; and free delivery to all other areas 4 to 6 days.
In addition to free local delivery, Amazon Prime members can order international items from Amazon.sa and have them shipped for free in 2 business days from Amazon UAE or 7 business days from Amazon US (eligible for orders over 200 SAR).
If free shipping doesn’t excite you much, then you might be happy to learn that Amazon Prime membership also includes non-shipping benefits. Prime members can watch popular movies and TV shows on Prime Video (complete with Arabic subtitles and dubbing), get exclusive gaming content on Prime Gaming, and enjoy attractive shopping deals throughout the year.
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All this and more for just 16 SAR per month with monthly billing or 12 SAR per month with annual billing (140 SAR in total). New members can sign up for a 30-day free trial to see what the service is all about before spending any money on it.
News
Samsung And Spotify Offer Free Premium Deal In MENA
Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.
Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.
Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.
For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.
“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.
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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.
The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.
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