News
Bang & Olufsen Unveils Exclusive Ferrari Collection
The HiFi experts have partnered with motorsport legends Ferrari to create a new line of wireless headphones and speakers.
Bang & Olufsen and Ferrari have collaborated on a new line of exclusive headphones and speakers, including red Ferrari-themed versions of the Beosound 2 and Beosound Explore speakers, Beoplay H95 headphones and Beoplay EX earphones.
Kristian Teär, CEO of Bang & Olufsen, explained the concept: “The energy behind this partnership is electrifying. It’s not just about today; it’s about the echo of history as we came together to craft this fusion […] The ties go back to the origins of both B&O and Ferrari. Enzo Ferrari, Peter Bang, and Svend Olufsen were pioneers who redefined norms, and their legacies continue to push our brands to new heights even now”.
Beosound 2
The Beosound 2 employs a 360-degree soundscape with Active RoomSense for perfect audio reproduction, whether mounted on floors, tables, or shelves. The Ferrari Collection version of this superb speaker gets a makeover in signature Ferrari red, along with iconic prancing horse emblems etched into its aluminum body.
Beoplay H95 Headphones
The H95 headphone’s titanium drivers deliver a weighty audio punch, while adaptive active noise cancellation can be dialed in by rotating the earcup’s outer aluminum ring. These sumptuous over-ear headphones are good for 38 hours of playback, and for the Ferrari edition, sport hints of red anodizing and more of those legendary horse emblems.
Beosound Explore
The Beosound Explore is a portable outdoor speaker engineered with a dust and waterproof IP67 rating. Bluetooth connectivity and Fast Pairing ensure a simple setup, while the built-in battery offers 27 hours of music on the go. For the Ferrari collaboration, the Beosound Explore features laser-etched prancing horse emblems and bold red anodizing on the body and grille.
Beoplay EX
The Beoplay EX wireless earphones offer supreme noise cancellation, unrivaled sound, and a wireless charging case for 20 hours of playback. Six microphones and beam-forming technology ensure that music and voice calls sound perfect, while Ferrari emblems in black foil set under glass put these headphones on another level.
The Ferrari Collection is available online from Bang & Olufsen’s website and Ferrari Store, as well as select Bang & Olufsen and Ferrari retail outlets.
News
Ericsson And e& Join Forces To Bring Superfast 5G To Egypt
The partnership aims to deliver fast, reliable connectivity to private users and enterprises while supporting cross-sector digital innovation.
At GITEX GLOBAL 2024, Ericsson and e& Egypt announced a groundbreaking partnership to roll out 5G technology across Egypt, promising users enhanced connectivity with faster speeds, reduced latency, and expanded bandwidth. The collaboration will cater to the growing demand for advanced mobile services for both consumers and enterprises alike.
Under the agreement, Ericsson will deliver its energy-efficient 5G product suite to establish the new network. This comprehensive 5G Radio Access Network (5G RAN) portfolio, implemented through the Ericsson Radio System, is designed to support diverse traffic conditions and site types. It aims to provide reliable performance as networks grow across mobile generations, equipping Egypt with a stable, high-capacity infrastructure to foster digital innovation.
The adoption of 5G is expected to provide Egyptians with seamless connectivity and increased network resilience. The expanded bandwidth and lower latency brought by this new infrastructure will support not only faster internet for users but also enhance industry operations and contribute to society as a whole.
“We are thrilled to bring 5G to Egypt with our technology partner, Ericsson. Through this partnership, e& Egypt will be able to provide faster connectivity speeds, larger bandwidth, and lag-free user experience to our customers, unlocking many opportunities for consumers and enterprises,” said Amr Fathy, Chief Technology and Information Officer of e& Egypt. “With Ericsson’s cutting-edge 5G solutions, we are paving the way for a more connected and innovative future for Egypt”.
Also Read: Wi-Fi 7, The Next Generation Of Wireless Internet, Is Here
Ekow Nelson, Vice President and Head of Global Customer Unit for e& at Ericsson Middle East and Africa, also reflected on the longstanding collaboration: “Our storied partnership with e& Egypt dates back nearly two decades, with two generational shifts in mobile technology. Like previous generational shifts, our ambition with 5G is to extend e& Egypt’s technology position”.
Ericsson and e& Egypt have collaborated successfully for years, achieving notable milestones in network innovation, customer experience, and sustainable development.