News

BMW To Test Its iX5 Hydrogen Model In The Middle East

In spring 2023, BMW will debut the small-series hydrogen-powered demonstrator vehicle with a view to enabling carbon-free mobility in the region.

Published

2 years ago

December 9, 2022

Nour Nasir

bmw to test its ix5 hydrogen model in the middle east

BMW

The BMW Group has begun the manufacture of a small-series hydrogen-powered car, known as the iX5 Hydrogen model, with work taking place at the firm’s Munich Research and Innovation Centre.

The car will be the first Sports Activity Vehicle (SAV) to feature this futureproof fuel source after a successful round of intense hydrogen fuel cell testing in demanding conditions. Once ready, the iX5 Hydrogen will head to the Middle East in the spring of 2023, where it will become a technology demonstrator of carbon-free mobility.

As for the car itself, the iX5 Hydrogen features an electric motor and high-performance battery positioned in the rear axle, using the same BMW eDrive technology that can also be found in the company’s electric and plug-in hybrid models.

bmw ix5 hydrogen engine

Across the Middle East, clean energy adoption has become a strategic priority, with several countries aiming for net-zero emissions targets by 2050. As part of a more significant push into alternative energy sources, the region aims to capture a large portion of the global hydrogen market.

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“Hydrogen is a versatile energy source that has a key role to play as we progress towards climate neutrality,” says Frank Weber, board member of BMW AG.

The charging infrastructure for typical electric vehicles isn’t uniformly spread across the Middle East, where, for obvious reasons, petrol still dominates as a fuel source. BMW’s hydrogen fuel cells are highly desirable in these kinds of scenarios, as they allow faster fueling and longer ranges than a typical EV could achieve.

News

1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

Published

12 hours ago

November 21, 2024

Nour Nasir

Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.