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Club L London Teams With Checkout.com For Global Expansion
The fashion retailer plans to enhance global payments and expand into new markets using Shopify’s e-commerce platform.
Global payment provider Checkout.com, has announced a collaboration with Club L London, a rapidly expanding online fashion retailer, to improve its global payment capabilities.
Club L London, which operates through six dedicated international websites, has recently launched a new platform for the Middle East, and is relying on Checkout.com’s expertise to support its global growth. The partnership is particularly focused on the MENA region, where Checkout.com has offices in both Dubai and Riyadh, plus key licenses in the United Arab Emirates.
By choosing Checkout.com as its primary payment provider, Club L London benefits from a pre-built Shopify checkout solution and superior payment performance. Additionally, local acquiring services are available in the UAE, along with Shopify digital wallet integration, elevating the overall customer experience for shoppers.
Headquartered in Manchester, UK, Club L London offers affordable luxury womenswear with distinctive designs. The brand has a strong presence in the UK, US, France, Australia, and the UAE and specializes in prom dresses, maternity wear, bridal attire, and accessories. Club L has built a global community of diverse consumers, influencers, and content creators, consistently releasing new collections to meet the demands of its expanding audience.
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Remo Giovanni Abbondandolo, General Manager, MENA, Checkout.com, said: “We’re passionate about helping businesses thrive in the digital economy. Club L is a prime example of a tech-enabled brand that we can help to grow via high acceptance rates, smooth integration with its e-commerce platform, and leverage our leadership and knowledge position in the MENA region”.
Seb Green, Chief Technical Officer at Club L London, added: “We are always looking for ways to enhance the customer experience on our site by offering the best payment methods. Checkout.com’s integration is a perfect fit for us, presenting an exciting opportunity for us to expand into new markets with a leading payments provider”.
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Checkout.com Set To Launch Card Issuing In The UAE
The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.
Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.
The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.
Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.
Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.
One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.
The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.
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The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.
Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.
With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.
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