News

Club L London Teams With Checkout.com For Global Expansion

The fashion retailer plans to enhance global payments and expand into new markets using Shopify’s e-commerce platform.

Published

2 years ago

September 18, 2024

club l london teams with checkout.com to boost global expansion

Global payment provider Checkout.com, has announced a collaboration with Club L London, a rapidly expanding online fashion retailer, to improve its global payment capabilities.

Club L London, which operates through six dedicated international websites, has recently launched a new platform for the Middle East, and is relying on Checkout.com’s expertise to support its global growth. The partnership is particularly focused on the MENA region, where Checkout.com has offices in both Dubai and Riyadh, plus key licenses in the United Arab Emirates.

By choosing Checkout.com as its primary payment provider, Club L London benefits from a pre-built Shopify checkout solution and superior payment performance. Additionally, local acquiring services are available in the UAE, along with Shopify digital wallet integration, elevating the overall customer experience for shoppers.

Headquartered in Manchester, UK, Club L London offers affordable luxury womenswear with distinctive designs. The brand has a strong presence in the UK, US, France, Australia, and the UAE and specializes in prom dresses, maternity wear, bridal attire, and accessories. Club L has built a global community of diverse consumers, influencers, and content creators, consistently releasing new collections to meet the demands of its expanding audience.

Also Read: Top E-Commerce Websites In The Middle East In 2024

‍Remo Giovanni Abbondandolo, General Manager, MENA, Checkout.com, said: “We’re passionate about helping businesses thrive in the digital economy. Club L is a prime example of a tech-enabled brand that we can help to grow via high acceptance rates, smooth integration with its e-commerce platform, and leverage our leadership and knowledge position in the MENA region”‍.

‍Seb Green, Chief Technical Officer at Club L London, added: “We are always looking for ways to enhance the customer experience on our site by offering the best payment methods. Checkout.com’s integration is a perfect fit for us, presenting an exciting opportunity for us to expand into new markets with a leading payments provider”.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

11 hours ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.