News

EDT&Partners Buys eFlow To Bolster AI Learning Push

The Middle East-founded platform is adding engagement tech as the consultancy firm widens into regulated workforce training.

Published

6 months ago

January 13, 2026

Joanna Melki

edt&partners buys eflow to bolster ai learning push

EDT&Partners has bought eFlow, an AI conversational learning platform founded in the Middle East, for an undisclosed sum. The deal marks a push by the consultancy business to tighten control over last-mile learning across education and workplace training.

EDT&Partners, long rooted in universities and public-sector work, is targeting a broader “knowledge economy” in which learning is continuous and embeds into daily workflows. Clients in regulated industries are pressing for digital learning that is both responsible and actually completed — not just designed.

“Education remains at the core of who we are,” said Pablo Langa, founder and managing partner at EDT&Partners. “At the same time, we are intentionally expanding into the broader learning ecosystem, particularly in highly regulated industries”.

eFlow delivers courses through chat-style interactions, using AI prompts to keep students and employees on task. The premise is blunt: engagement is the bottleneck in digital learning, and completion rates lag unless the platform actively supports the learner.

The acquisition folds eFlow’s engagement layer into EDT&Partners’ strategic and technology work, including Lecture, the firm’s open-source GenAI framework. The pitch is that institutions and employers can launch programs that people actually finish.

Co-founder Bassel Jalaleddine said the deal gives eFlow “the strategic and operational backbone needed to scale responsibly,” and stressed the platform’s intent to support educators rather than replace them.

Also Read: OpenAI’s ChatGPT Health Is A Private Space For Health Data

The move also strengthens EDT&Partners’ footing in the Middle East. The region is pushing workforce reform and talent development, and low-bandwidth, messaging-based learning travels well across emerging markets and community training programs.

eFlow’s co-founders, Jalaleddine and Samer Bawab, will join EDT&Partners as senior leaders. Both brands will run in parallel for now while teams and platforms are aligned ahead of industry events next year, including Bett 2026 in London.

The deal underlines demand for tools that move beyond content libraries toward engagement and completion — a direction echoed in corporate training budgets and government skills agendas.

Related Topics:Artificial Intelligence EdTech eFlow

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A Three-Clinic Network Bets Dubai Is Ready For Longevity Medicine

Longevium has enlisted nearly 100 clinicians and created an AI platform in a bid to sell biological-age tracking as a medicine, not a wellness service.

Published

2 days ago

July 13, 2026

Dana Saadeh

a three-clinic network bets dubai is ready for longevity medicine

Dubai has been busily creating the scaffolding for a longevity industry, including a dedicated regulatory authority and a health market deep enough to sustain it. Now the clinics are arriving.

Longevium, a longevity clinic network, has opened three locations across the city: a flagship at Triple Seven Mall on Jumeirah 3, and branches in Jumeirah Lake Towers and Jumeirah Village Circle. Together they house a multidisciplinary team of nearly 100 physicians and specialists offering what the company bills as “a measurable medical system for longevity”.

longevity dubai clinic launch

The pitch is that longevity medicine should look less like a wellness menu and more like continuous clinical care. Each patient’s biological age assessment, laboratory results, body composition, cardiovascular risk factors, metabolic markers, and lifestyle data feed into a single profile, with a proprietary AI platform helping physicians track progress and adjust protocols against the patient’s own biomarkers.

“Healthy aging must be approached clinically through diagnostics, biomarkers, physician supervision, longitudinal tracking, and protocols tailored to the individual,” said Dr. Ksenia Butova, Longevium’s founder and CEO. “Our goal is to help patients understand their health trajectory before disease develops, and then actively change that trajectory”.

The treatment list spans peptide-based protocols, exosome therapies, stem cell approaches, GLP-1 metabolic optimization, hormone balance programs, cardiovascular prevention, and regenerative aesthetics — a model built for the entrepreneurs, executives, and international patients the clinic says want measurable results rather than generic wellness. A signature offering, Longevity Day, compresses biomarker testing, ultrasound and vascular imaging, specialist consultations, IV therapy, and a personalized optimization roadmap into a single three-hour visit.

Also Read: Dubai Certifies The World’s First Purpose-Built Air Taxi Vertiport

“Here, longevity, biotechnology, AI, prevention, and regenerative medicine are converging into a single ecosystem,” said Butova. “This is why Longevium was built in Dubai, and why we believe the UAE can become a global reference point for longevity medicine”.

The emirate established the Dubai Longevity Authority in 2026 to oversee its longevity, wellness, and advanced health sectors, and the Dubai Health Authority reported insured beneficiaries exceeding 4.9 million in 2025, up around 6.5%, with insurance claims reaching approximately 49.6 million, up around 13.5%.