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EDT&Partners Buys eFlow To Bolster AI Learning Push
The Middle East-founded platform is adding engagement tech as the consultancy firm widens into regulated workforce training.
EDT&Partners has bought eFlow, an AI conversational learning platform founded in the Middle East, for an undisclosed sum. The deal marks a push by the consultancy business to tighten control over last-mile learning across education and workplace training.
EDT&Partners, long rooted in universities and public-sector work, is targeting a broader “knowledge economy” in which learning is continuous and embeds into daily workflows. Clients in regulated industries are pressing for digital learning that is both responsible and actually completed — not just designed.
“Education remains at the core of who we are,” said Pablo Langa, founder and managing partner at EDT&Partners. “At the same time, we are intentionally expanding into the broader learning ecosystem, particularly in highly regulated industries”.
eFlow delivers courses through chat-style interactions, using AI prompts to keep students and employees on task. The premise is blunt: engagement is the bottleneck in digital learning, and completion rates lag unless the platform actively supports the learner.
The acquisition folds eFlow’s engagement layer into EDT&Partners’ strategic and technology work, including Lecture, the firm’s open-source GenAI framework. The pitch is that institutions and employers can launch programs that people actually finish.
Co-founder Bassel Jalaleddine said the deal gives eFlow “the strategic and operational backbone needed to scale responsibly,” and stressed the platform’s intent to support educators rather than replace them.
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The move also strengthens EDT&Partners’ footing in the Middle East. The region is pushing workforce reform and talent development, and low-bandwidth, messaging-based learning travels well across emerging markets and community training programs.
eFlow’s co-founders, Jalaleddine and Samer Bawab, will join EDT&Partners as senior leaders. Both brands will run in parallel for now while teams and platforms are aligned ahead of industry events next year, including Bett 2026 in London.
The deal underlines demand for tools that move beyond content libraries toward engagement and completion — a direction echoed in corporate training budgets and government skills agendas.
News
Dirham-Backed Stablecoin DDSC Enters Live Phase In UAE
Central Bank approval moves the dirham-backed token into deployment, targeting regulated payments and settlement flows.
The UAE has cleared the launch of DDSC, a dirham-backed stablecoin now entering live operation after approval from the Central Bank. The move pushes the project beyond its pilot phase and into the country’s regulated financial system.
The token is backed by a consortium led by IHC, Sirius International Holding and First Abu Dhabi Bank (FAB), framing it as an institutional instrument rather than a consumer crypto product. DDSC was first announced in April 2025, but regulatory clearance now allows deployment and integration across approved channels.
DDSC runs on ADI Chain, a Layer 2 blockchain built by the Abu Dhabi-based ADI Foundation. The infrastructure is designed for governance and performance requirements expected by large institutions, linking blockchain settlement with existing compliance and oversight frameworks.
The focus is practical, targeting treasury settlements, high-value payments, trade and supply-chain transactions, and programmable financial flows for regulated entities. FAB plans to offer access to the token through approved platforms for its clients, keeping the rollout inside controlled banking environments.
“DDSC marks a defining milestone in the UAE’s digital finance journey,” said Syed Basar Shueb, CEO of IHC. “With the Central Bank’s approval and our transition into live operation, we are delivering trusted, institutional-grade infrastructure that strengthens resilience, accelerates innovation, and expands what is possible in regulated digital payments”.
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FAB says the project reflects how stablecoins can sit within traditional finance when risk controls are built in from the outset. “This milestone underscores that stablecoins can be integrated responsibly into the financial system when built to meet rigorous regulatory and risk requirements,” said Futoon Hamdan AlMazrouei, Group Head of Personal, Business, Wealth and Privileged Client Banking Group at FAB.
The launch reinforces the UAE’s strategy of pushing digital finance through regulation instead of open-ended crypto experimentation. Stablecoins in this model are positioned less as trading assets and more as programmable extensions of national currency, aimed at institutional scale and government use cases.
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