News
Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion
The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.
Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.
Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.
The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.
As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.
Also Read: Adobe Releases Firefly Generative AI Video Tools In Beta
The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.
Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.
News
Dubai Police Launch New Smart Home Security System
Created in partnership with e& UAE, the system offers real-time unusual activity alerts, 24/7 monitoring, and an immediate police response.
A cutting-edge smart security system designed to detect unusual activity inside homes has been launched in Dubai. Unveiled during GITEX GLOBAL 2024, the system was introduced by Dubai Police in partnership with e& UAE to improve the safety of both homes and properties.
According to the Dubai Police website, the advanced system utilizes motion detectors capable of distinguishing between everyday activities and potential threats. Discreet door and window sensors are strategically placed at entry points, detecting unauthorized access and immediately triggering an alert to a 24/7 monitoring center. A touchscreen hub serves as the control panel, enabling users to manage all connected devices.
Masood M Sharif Mahmood, CEO of e& UAE, stated, “For the first time in the UAE, we are integrating IoT-based home security systems with immediate police response to detected movements. This is a significant step towards transforming residential areas into smart, secure environments”.
The system uses state-of-the-art IoT sensors that detect irregular activities, paired with surveillance cameras that are monitored around the clock by e& UAE security centers. This setup ensures that any suspicious movement triggers an immediate response. The system can also be linked directly to a specialized operations room, allowing authorities to take swift action to verify any potential threats.
Also Read: UAE Residents Rank Third For Password Forgetfulness
Customers will receive real-time alerts through a mobile app when any unusual activity is detected. They have the option to manage the system independently or connect it to a specialized monitoring center for further support, according to a statement by Dubai Police.
As the primary technology provider, e& UAE handles the system’s entire operation, from customer registration and installation to ongoing maintenance and technical support. The Dubai Police will oversee the integration for customers who choose to link their systems to the specialized operations room.
Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion
Dubai Police Launch New Smart Home Security System
Adobe Releases Firefly Generative AI Video Tools In Beta
HiFuture’s New Smartwatch Packs Dual Band GPS & AMOLED Display
4Partners Secures $3.6M To Expand Dropshipping Into UAE
Botim Launches MENA’s First-Ever “Send Now, Pay Later” Service
WeRide & Uber Join Forces To Launch Autonomous Rides In UAE
Meta Reveals Orion AR Glasses, Offering A Glimpse Into The Future
GITEX GLOBAL 2024 To Showcase Leading AI Tech Talent
