News
Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion
The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.
Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.
Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.
The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.
As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.
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The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.
Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.
News
Alienware Just Announced Six New Gaming Monitors
The new models include three QD-OLED and three budget-friendly QHD options, expanding the company’s lineup for all gamers.
Alienware has just updated its gaming monitor lineup with six new additions, including the highly anticipated Alienware 27 4K QD-OLED Monitor. The latest wave of releases is set to reach more gamers than ever, offering high-end QD-OLED displays alongside more budget-friendly options.
The latest displays clearly show that the company is doubling down on QD-OLED with three new models sporting the technology. A redesigned Alienware 34 Ultra-Wide QD-OLED Monitor is also making a return, further refining what is already a fan-favorite display.
A Unified Design: The AW30 Aesthetic
All six monitors feature Alienware’s new AW30 design language, first introduced at CES. The AW30 aesthetic brings a futuristic, minimalist look that unites the entire lineup under a cohesive visual identity.
Pushing QD-OLED Even Further
The refreshed Alienware 34 Ultra-Wide QD-OLED Monitor (AW3425DW) builds on its predecessor’s success with a 240Hz refresh rate (up from 175Hz) and HDMI 2.1 FRL support. It also gains G-SYNC Compatible certification alongside AMD FreeSync Premium Pro and VESA AdaptiveSync, ensuring ultra-smooth performance. With a WQHD (3440×1440) resolution and an 1800R curve, this display enhances immersion for both gaming and cinematic experiences.
For those who crave speed, the Alienware 27 280Hz QD-OLED Monitor (AW2725D) pairs a high refresh rate with QHD resolution, balancing sharp visuals with ultra-smooth gameplay. Meanwhile, the Alienware 27 4K QD-OLED Monitor (AW2725Q) delivers stunning clarity with an industry-leading pixel density of 166 PPI, making it the sharpest OLED or QD-OLED monitor available.
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Worried about OLED burn-in? Alienware’s entire QD-OLED lineup comes with a three-year limited warranty covering burn-in concerns, offering peace of mind for gamers investing in these high-end displays.
Bringing QHD To A Wider Audience
Alongside QD-OLED, Alienware is also releasing three new QHD gaming monitors aimed at more price-conscious gamers. The Alienware 34 Gaming Monitor (AW3425DWM), Alienware 32 Gaming Monitor (AW3225DM), and Alienware 27 Gaming Monitor (AW2725DM) provide a range of sizes and formats to suit different preferences:
- The Alienware 34 Gaming Monitor (AW3425DWM): An ultrawide (WQHD) option for a panoramic, immersive experience.
- The Alienware 32 Gaming Monitor (AW3225DM): A standard 16:9 panel for a traditional but expansive desktop setup.
- The Alienware 27 Gaming Monitor (AW2725DM): A 27” display offering the same performance in a more compact form factor.
All three gaming monitors feature a fast 180 Hz refresh rate, a 1ms gray-to-gray response time, and support for NVIDIA G-SYNC, AMD FreeSync, and VESA AdaptiveSync to eliminate screen tearing. Additionally, with 95% DCI-P3 color coverage and VESA DisplayHDR400 certification, these displays deliver vibrant colors and high dynamic range for lifelike visuals.
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