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Fujifilm Has Announced The Instax Mini 11 BTS Butter
There’s just something magical about having a physical picture in your hands.
Instant cameras make for wonderfully quirky gifts that are guaranteed to make happy not just avid photographers but everyone can appreciate the ability to press the shutter button and see a finished print just a few seconds later.
There is something magical about having a physical picture in your hands, these days we always forget to be present and live in the moment! Using Instax allows you to capture that memory and print it instantly. It’s no wonder then that the demand for instant cameras spikes every year around the holidays and celebrations. To meet this demand, Fujifilm has recently announced the Instax Mini 11 BTS Butter instant camera in collaboration with BTS.
BTS is a seven-member South Korean group that debuted in 2013. With numerous platinum-selling singles and albums and two Grammy nominations, BTS is one of the most famous and influential artists in the world. Their song “Butter”, the top summer song of 2021 according to Billboard, was the inspiration for this unique collaboration with Instax.
“The Instax Mini 11 BTS Butter version, like all Instax Mini 11 cameras, is designed to combine optimal portability with a fresh, trendy look” states Fujifilm in its official press release. “The BTS Butter version takes this look and adds special accents for BTS fans, including a vibrant Butter Yellow body with a colorfully designed bezel and matching shoulder strap, along with fun shutter button accessories including a jeweled look and the Butter heart emblem”.
Like all Mini 11 instant cameras, the BTS Butter version includes:
Automatic Exposure Function For Better Pictures Day Or Night
The “Automatic Exposure” function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the condition. It allows even novice Instax users to take photos that are automatically properly exposed regardless of conditions, producing high-quality instant photo prints on the spot.
Selfie Mode For Quick & Easy Selfies
Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front end edge of the lens after powering the camera on. This makes it super easy to take selfies and close-up pictures.
Sleek Design With Attention To Detail
Contrasting design elements on the mini 11 BTS Butter version are achieved by using a different material around the lens from the rest of the camera body, which result in a fun, eye-catching look that’s very clearly Butter-inspired.
New Mini Film Variety
Also accompanying the launch of this exciting new instant camera is mini film BTS Butter version, featuring a vivid yellow border full of the trademark BTS Butter heart insignia. The film will be available in single cartridges featuring 10 exposures each.
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The pop culture-inspired instant camera will be available for purchase in the Middle East within the next few weeks, and is expected to sell for $99 USD, and the Mini film BTS Butter version should cost roughly $10 USD. If you’d like to find more information about both products, make sure to follow Fujifilm Instax on Facebook and Instagram for all the latest updates.
News
Ericsson And e& Join Forces To Bring Superfast 5G To Egypt
The partnership aims to deliver fast, reliable connectivity to private users and enterprises while supporting cross-sector digital innovation.
At GITEX GLOBAL 2024, Ericsson and e& Egypt announced a groundbreaking partnership to roll out 5G technology across Egypt, promising users enhanced connectivity with faster speeds, reduced latency, and expanded bandwidth. The collaboration will cater to the growing demand for advanced mobile services for both consumers and enterprises alike.
Under the agreement, Ericsson will deliver its energy-efficient 5G product suite to establish the new network. This comprehensive 5G Radio Access Network (5G RAN) portfolio, implemented through the Ericsson Radio System, is designed to support diverse traffic conditions and site types. It aims to provide reliable performance as networks grow across mobile generations, equipping Egypt with a stable, high-capacity infrastructure to foster digital innovation.
The adoption of 5G is expected to provide Egyptians with seamless connectivity and increased network resilience. The expanded bandwidth and lower latency brought by this new infrastructure will support not only faster internet for users but also enhance industry operations and contribute to society as a whole.
“We are thrilled to bring 5G to Egypt with our technology partner, Ericsson. Through this partnership, e& Egypt will be able to provide faster connectivity speeds, larger bandwidth, and lag-free user experience to our customers, unlocking many opportunities for consumers and enterprises,” said Amr Fathy, Chief Technology and Information Officer of e& Egypt. “With Ericsson’s cutting-edge 5G solutions, we are paving the way for a more connected and innovative future for Egypt”.
Also Read: Wi-Fi 7, The Next Generation Of Wireless Internet, Is Here
Ekow Nelson, Vice President and Head of Global Customer Unit for e& at Ericsson Middle East and Africa, also reflected on the longstanding collaboration: “Our storied partnership with e& Egypt dates back nearly two decades, with two generational shifts in mobile technology. Like previous generational shifts, our ambition with 5G is to extend e& Egypt’s technology position”.
Ericsson and e& Egypt have collaborated successfully for years, achieving notable milestones in network innovation, customer experience, and sustainable development.