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Google Launches Arabic Version Of AI Chat Tool Bard

The generative AI platform can understand 16 dialects, including Saudi, Egyptian, and Emirati.

Published

3 years ago

July 13, 2023

google launches arabic version of ai chat tool bard

Alphabet, the company in charge of Google’s extensive suite of products, has launched an Arabic version of its artificial intelligence platform, Bard. The tool now contains updates to address Arabic speakers’ unique needs amid the search giant’s increasing rivalry with Microsoft and its infamous ChatGPT platform.

The conversational AI tool can understand questions in 16 colloquial Arabic dialects, including Egyptian, Emirati, and Saudi. However, the AI chatbot will provide answers in classical Arabic, Google execs explained at a Dubai press briefing.

“Bard will be available in the Arabic language across all corners of the Arab world as part of its global launch in 40 other languages,” announced Najeeb Jarrar, regional director of marketing for Google MENA.

google bard ai arabic language

Bard in Arabic now features a user interface supporting the language’s right-to-left script. At the same time, users can also input questions in several languages simultaneously, helping both bilingual speakers and novice language students.

“A big team of Google’s engineers and linguist experts worked together over the last months so that the product, Bard, will not just be a translation […] but a product that matches our use in the Arabic language,” said Marwa Khost, Google’s communications manager for MENA.

Also Read: Dubai’s Sheikh Hamdan Launches New Digital Cloud Project

When asked whether the relatively limited volume of Arabic online content would affect the depth of Bard’s responses, Google explained that the AI platform could source material from the wider online landscape and translate it into a user’s preferred language. The search company’s execs also noted that the amount of Arabic content had grown and diversified exponentially in recent years.

The launch of Bard in Arabic comes as the AI tool is rolled out across 59 new regions and countries, including Brazil and most of Europe. The latest expansion means Bard is available in 46 languages and 239 countries and territories.

Related Topics:Artificial Intelligence Bard Google

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.