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Hotel Cloud Kitchen Startup Matbakhi Launches In Saudi Arabia
The platform will help Saudi Arabian hotels tap into a $4.71 billion online food delivery market as the Kingdom pursues ambitions of becoming a Top 10 tourist destination.
Matbakhi, a food technology startup, has become the latest addition to Saudi Arabia’s booming catering sector after setting up a headquarters in Riyadh.
Matbakhi’s premise is simple yet innovative: The company helps hotels turn their unused kitchen spaces into revenue generators, upgrading their menus with fresh, creative offerings from young, up-and-coming local chefs. The idea is to give local talent a platform and help chefs build their brands, while simultaneously offering a delivery service to bring the meals to different neighborhoods.
“The way food is conceptualized, sourced, cooked, delivered, and consumed is evolving by the minute in line with the preferences of highly aware and increasingly knowledgeable consumers. Keeping these customers at the heart of everything we do, Matbakhi aims to make the food you want accessible and convenient to order, and ensure that it is delivered to your doorstep in minutes while you’re still looking forward to that taste and experience,” says Joe Frem, co-founder and CEO of Matbakhi.
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Matbakhi’s cloud kitchens are effectively a plug-and-play service for hotels. The company offers everything from procurement to staff, helping to raise the profile of local chefs while enhancing the revenue and marketing reach of the hotels hosting the service.
The company’s novel business model will create unique opportunities within Saudi Arabia’s buoyant hospitality sector, especially as the Kingdom plans to become a Top 10 global tourist destination by 2030.
With help from Matbakhi, the hotel food and beverage sector could be transformed entirely, blending seamlessly into the online food delivery market, which, according to a report from Innovius Research, is predicted to be worth a staggering $8.8 billion in value by 2028.
News
Alienware Just Announced Six New Gaming Monitors
The new models include three QD-OLED and three budget-friendly QHD options, expanding the company’s lineup for all gamers.
Alienware has just updated its gaming monitor lineup with six new additions, including the highly anticipated Alienware 27 4K QD-OLED Monitor. The latest wave of releases is set to reach more gamers than ever, offering high-end QD-OLED displays alongside more budget-friendly options.
The latest displays clearly show that the company is doubling down on QD-OLED with three new models sporting the technology. A redesigned Alienware 34 Ultra-Wide QD-OLED Monitor is also making a return, further refining what is already a fan-favorite display.
A Unified Design: The AW30 Aesthetic
All six monitors feature Alienware’s new AW30 design language, first introduced at CES. The AW30 aesthetic brings a futuristic, minimalist look that unites the entire lineup under a cohesive visual identity.
Pushing QD-OLED Even Further
The refreshed Alienware 34 Ultra-Wide QD-OLED Monitor (AW3425DW) builds on its predecessor’s success with a 240Hz refresh rate (up from 175Hz) and HDMI 2.1 FRL support. It also gains G-SYNC Compatible certification alongside AMD FreeSync Premium Pro and VESA AdaptiveSync, ensuring ultra-smooth performance. With a WQHD (3440×1440) resolution and an 1800R curve, this display enhances immersion for both gaming and cinematic experiences.
For those who crave speed, the Alienware 27 280Hz QD-OLED Monitor (AW2725D) pairs a high refresh rate with QHD resolution, balancing sharp visuals with ultra-smooth gameplay. Meanwhile, the Alienware 27 4K QD-OLED Monitor (AW2725Q) delivers stunning clarity with an industry-leading pixel density of 166 PPI, making it the sharpest OLED or QD-OLED monitor available.
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Worried about OLED burn-in? Alienware’s entire QD-OLED lineup comes with a three-year limited warranty covering burn-in concerns, offering peace of mind for gamers investing in these high-end displays.
Bringing QHD To A Wider Audience
Alongside QD-OLED, Alienware is also releasing three new QHD gaming monitors aimed at more price-conscious gamers. The Alienware 34 Gaming Monitor (AW3425DWM), Alienware 32 Gaming Monitor (AW3225DM), and Alienware 27 Gaming Monitor (AW2725DM) provide a range of sizes and formats to suit different preferences:
- The Alienware 34 Gaming Monitor (AW3425DWM): An ultrawide (WQHD) option for a panoramic, immersive experience.
- The Alienware 32 Gaming Monitor (AW3225DM): A standard 16:9 panel for a traditional but expansive desktop setup.
- The Alienware 27 Gaming Monitor (AW2725DM): A 27” display offering the same performance in a more compact form factor.
All three gaming monitors feature a fast 180 Hz refresh rate, a 1ms gray-to-gray response time, and support for NVIDIA G-SYNC, AMD FreeSync, and VESA AdaptiveSync to eliminate screen tearing. Additionally, with 95% DCI-P3 color coverage and VESA DisplayHDR400 certification, these displays deliver vibrant colors and high dynamic range for lifelike visuals.
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