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Hotel Cloud Kitchen Startup Matbakhi Launches In Saudi Arabia

The platform will help Saudi Arabian hotels tap into a $4.71 billion online food delivery market as the Kingdom pursues ambitions of becoming a Top 10 tourist destination.



hotel cloud kitchen startup matbakhi launches in saudi arabia

Matbakhi, a food technology startup, has become the latest addition to Saudi Arabia’s booming catering sector after setting up a headquarters in Riyadh.

Matbakhi’s premise is simple yet innovative: The company helps hotels turn their unused kitchen spaces into revenue generators, upgrading their menus with fresh, creative offerings from young, up-and-coming local chefs. The idea is to give local talent a platform and help chefs build their brands, while simultaneously offering a delivery service to bring the meals to different neighborhoods.

“The way food is conceptualized, sourced, cooked, delivered, and consumed is evolving by the minute in line with the preferences of highly aware and increasingly knowledgeable consumers. Keeping these customers at the heart of everything we do, Matbakhi aims to make the food you want accessible and convenient to order, and ensure that it is delivered to your doorstep in minutes while you’re still looking forward to that taste and experience,” says Joe Frem, co-founder and CEO of Matbakhi.

Also Read: Egypt’s Tech Startup OneOrder Raises $3M In Funding

Matbakhi’s cloud kitchens are effectively a plug-and-play service for hotels. The company offers everything from procurement to staff, helping to raise the profile of local chefs while enhancing the revenue and marketing reach of the hotels hosting the service.

The company’s novel business model will create unique opportunities within Saudi Arabia’s buoyant hospitality sector, especially as the Kingdom plans to become a Top 10 global tourist destination by 2030.

With help from Matbakhi, the hotel food and beverage sector could be transformed entirely, blending seamlessly into the online food delivery market, which, according to a report from Innovius Research, is predicted to be worth a staggering $8.8 billion in value by 2028.


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Binance Receives Virtual Assets License To Operate In Dubai

As its user base nears 200 million, CEO Richard Teng believes crypto adoption will soar over the next half of the decade.



binance receives virtual assets license to operate in dubai

Global crypto exchange Binance has been granted a full operational license in Dubai, in a move that’s expected to accelerate digital asset adoption and strengthen the UAE’s regulatory landscape.

The virtual asset service provider license (VASP) was granted by the Dubai Virtual Assets Regulatory Authority (VARA) and will allow Binance to extend its current range of services to retail investors, the company announced yesterday.

The move by Dubai authorities will be critical to Binance’s strategy of growing its user base globally. The crypto exchange expects to pass the 200 million user mark “quite shortly”, according to Richard Teng, the company’s CEO.

Once that milestone is achieved, Binance will have around twice as many users as rival platform Coinbase. Meanwhile,, another popular exchange with 80 million users, received a Dubai VASP license last week.

“We’re seeing much greater institutional adoption and institutional money coming into this space [along with] much greater regulatory clarity and a lot more jurisdictions approving [digital asset] products that bring in new investor classes,” Binance’s Richard Tang explained, adding: “As of now, we stand at about 5% crypto adoption globally, but that will become much faster moving forward”.

Also Read: Microsoft Invests $1.5 Billion In Abu Dhabi AI Tech Firm G42

Dubai and the UAE are extremely supportive of technologies like digital assets, and have already launched initiatives to boost adoption. The UAE has ambitious plans to become a world leader in the crypto economy of the future, with Dubai in particular being noteworthy for passing a new law to regulate virtual assets to support investors and exchanges.

“Global crypto regulation is currently showing diverging signs. Some developed countries have long suffered from crypto-related frauds and illegal exchanges. On the other hand, emerging nations like the UAE and Singapore have enacted crypto laws at faced pace,” said Vijay Valecha, chief investment officer of Dubai-based Century Financial.

As the UAE gears up to become one of the fastest-growing crypto capitals worldwide, investors and talent are flocking to places like Dubai. During 2023, the Emirates as a whole realized $204 million in capital gains from cryptocurrency investments, according to blockchain data analysts Chainalysis.

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