News

Hotel Cloud Kitchen Startup Matbakhi Launches In Saudi Arabia

The platform will help Saudi Arabian hotels tap into a $4.71 billion online food delivery market as the Kingdom pursues ambitions of becoming a Top 10 tourist destination.

Published

4 years ago

December 20, 2022

Nour Nasir

Matbakhi

Matbakhi, a food technology startup, has become the latest addition to Saudi Arabia’s booming catering sector after setting up a headquarters in Riyadh.

Matbakhi’s premise is simple yet innovative: The company helps hotels turn their unused kitchen spaces into revenue generators, upgrading their menus with fresh, creative offerings from young, up-and-coming local chefs. The idea is to give local talent a platform and help chefs build their brands, while simultaneously offering a delivery service to bring the meals to different neighborhoods.

“The way food is conceptualized, sourced, cooked, delivered, and consumed is evolving by the minute in line with the preferences of highly aware and increasingly knowledgeable consumers. Keeping these customers at the heart of everything we do, Matbakhi aims to make the food you want accessible and convenient to order, and ensure that it is delivered to your doorstep in minutes while you’re still looking forward to that taste and experience,” says Joe Frem, co-founder and CEO of Matbakhi.

Also Read: Egypt’s Tech Startup OneOrder Raises $3M In Funding

Matbakhi’s cloud kitchens are effectively a plug-and-play service for hotels. The company offers everything from procurement to staff, helping to raise the profile of local chefs while enhancing the revenue and marketing reach of the hotels hosting the service.

The company’s novel business model will create unique opportunities within Saudi Arabia’s buoyant hospitality sector, especially as the Kingdom plans to become a Top 10 global tourist destination by 2030.

With help from Matbakhi, the hotel food and beverage sector could be transformed entirely, blending seamlessly into the online food delivery market, which, according to a report from Innovius Research, is predicted to be worth a staggering $8.8 billion in value by 2028.

News

A Three-Clinic Network Bets Dubai Is Ready For Longevity Medicine

Longevium has enlisted nearly 100 clinicians and created an AI platform in a bid to sell biological-age tracking as a medicine, not a wellness service.

Published

2 days ago

July 13, 2026

Dana Saadeh

a three-clinic network bets dubai is ready for longevity medicine

Dubai has been busily creating the scaffolding for a longevity industry, including a dedicated regulatory authority and a health market deep enough to sustain it. Now the clinics are arriving.

Longevium, a longevity clinic network, has opened three locations across the city: a flagship at Triple Seven Mall on Jumeirah 3, and branches in Jumeirah Lake Towers and Jumeirah Village Circle. Together they house a multidisciplinary team of nearly 100 physicians and specialists offering what the company bills as “a measurable medical system for longevity”.

longevity dubai clinic launch

The pitch is that longevity medicine should look less like a wellness menu and more like continuous clinical care. Each patient’s biological age assessment, laboratory results, body composition, cardiovascular risk factors, metabolic markers, and lifestyle data feed into a single profile, with a proprietary AI platform helping physicians track progress and adjust protocols against the patient’s own biomarkers.

“Healthy aging must be approached clinically through diagnostics, biomarkers, physician supervision, longitudinal tracking, and protocols tailored to the individual,” said Dr. Ksenia Butova, Longevium’s founder and CEO. “Our goal is to help patients understand their health trajectory before disease develops, and then actively change that trajectory”.

The treatment list spans peptide-based protocols, exosome therapies, stem cell approaches, GLP-1 metabolic optimization, hormone balance programs, cardiovascular prevention, and regenerative aesthetics — a model built for the entrepreneurs, executives, and international patients the clinic says want measurable results rather than generic wellness. A signature offering, Longevity Day, compresses biomarker testing, ultrasound and vascular imaging, specialist consultations, IV therapy, and a personalized optimization roadmap into a single three-hour visit.

Also Read: Dubai Certifies The World’s First Purpose-Built Air Taxi Vertiport

“Here, longevity, biotechnology, AI, prevention, and regenerative medicine are converging into a single ecosystem,” said Butova. “This is why Longevium was built in Dubai, and why we believe the UAE can become a global reference point for longevity medicine”.

The emirate established the Dubai Longevity Authority in 2026 to oversee its longevity, wellness, and advanced health sectors, and the Dubai Health Authority reported insured beneficiaries exceeding 4.9 million in 2025, up around 6.5%, with insurance claims reaching approximately 49.6 million, up around 13.5%.