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IDC To Explore Future Of Saudi Digital Economy At CIO Summit

The event will take place at the Fairmont Riyadh on September 13-14 and bring together IT and telecom leaders, digital pioneers, and industry thought leaders.

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idc to explore future of saudi digital economy at cio summit

Spurred by an influx of foreign investment and a $7 trillion development plan for Saudi Arabia’s giga projects, ICT spending in the Kingdom is set to top $34.5 billion this year. The government sector will be the country’s largest IT spender in 2023, with the budget for AI, IoT, cybersecurity, and data analytics exceeding $574 million.

These issues will sit at the heart of this year’s IDC Saudi Arabia CIO Summit, taking place at the Fairmont Riyadh on September 13-14. Under the theme of “Enabling the Digital Economy’s Leaders”, the event will bring together IT and telecom leaders, digital pioneers, regulators, and industry thought leaders. A panel of expert speakers will discuss the current state of the Saudi digital economy, assessing its impact on citizens, customers, and employees while outlining best practices and strategies to drive future success.

“To harness the full potential and widespread benefits of the digital economy, governments and businesses must implement strategies to measure and cultivate it,” said Jyoti Lalchandani, IDC’s group vice president and regional managing director for the Middle East, Turkey, and Africa. “Creating regulatory environments and nurturing talent will be critical to success. Today, technology plays an ever-increasing role in enabling, measuring, and reporting on sustainability initiatives and diversity and inclusion drives, with government and business leaders prioritizing these issues on their digital agendas”.

Also Read: Abu Dhabi Hospital To Use Cutting-Edge Robot For Complex Surgeries

IDC chief research officer, Meredith Whalen, will open the summit with a keynote titled “Strategies for the CIO and Enterprise Innovation”, where she will highlight IDC’s latest research on the move toward industry ecosystem innovation and tech decentralization.

“CIOs are no longer just technology leaders,” says Whalen. “They are strategic partners who have a critical role to play in driving enterprise-wide growth, and it is important that they fully understand what needs to be done now and in the future to create an environment for long-term sustainable innovation. The IDC Saudi Arabia CIO Summit is the perfect place for CIOs to learn from their peers, network with industry leaders, and get the insights they need to succeed in the digital age”.

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Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion

The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.

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flowwow reveals ai-powered rebrand blending tech with emotion

Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.

Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.

flowwow rebrand design

The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.

As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.

Also Read: Adobe Releases Firefly Generative AI Video Tools In Beta

The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.

Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.

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