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IDC To Explore Future Of Saudi Digital Economy At CIO Summit
The event will take place at the Fairmont Riyadh on September 13-14 and bring together IT and telecom leaders, digital pioneers, and industry thought leaders.
Spurred by an influx of foreign investment and a $7 trillion development plan for Saudi Arabia’s giga projects, ICT spending in the Kingdom is set to top $34.5 billion this year. The government sector will be the country’s largest IT spender in 2023, with the budget for AI, IoT, cybersecurity, and data analytics exceeding $574 million.
These issues will sit at the heart of this year’s IDC Saudi Arabia CIO Summit, taking place at the Fairmont Riyadh on September 13-14. Under the theme of “Enabling the Digital Economy’s Leaders”, the event will bring together IT and telecom leaders, digital pioneers, regulators, and industry thought leaders. A panel of expert speakers will discuss the current state of the Saudi digital economy, assessing its impact on citizens, customers, and employees while outlining best practices and strategies to drive future success.
“To harness the full potential and widespread benefits of the digital economy, governments and businesses must implement strategies to measure and cultivate it,” said Jyoti Lalchandani, IDC’s group vice president and regional managing director for the Middle East, Turkey, and Africa. “Creating regulatory environments and nurturing talent will be critical to success. Today, technology plays an ever-increasing role in enabling, measuring, and reporting on sustainability initiatives and diversity and inclusion drives, with government and business leaders prioritizing these issues on their digital agendas”.
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IDC chief research officer, Meredith Whalen, will open the summit with a keynote titled “Strategies for the CIO and Enterprise Innovation”, where she will highlight IDC’s latest research on the move toward industry ecosystem innovation and tech decentralization.
“CIOs are no longer just technology leaders,” says Whalen. “They are strategic partners who have a critical role to play in driving enterprise-wide growth, and it is important that they fully understand what needs to be done now and in the future to create an environment for long-term sustainable innovation. The IDC Saudi Arabia CIO Summit is the perfect place for CIOs to learn from their peers, network with industry leaders, and get the insights they need to succeed in the digital age”.
News
Syria Just Got Its First Super App Featuring Built-In Digital Payments
Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.
For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.
Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.
Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.
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The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.
For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.
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