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IDC To Explore Future Of Saudi Digital Economy At CIO Summit

The event will take place at the Fairmont Riyadh on September 13-14 and bring together IT and telecom leaders, digital pioneers, and industry thought leaders.



idc to explore future of saudi digital economy at cio summit

Spurred by an influx of foreign investment and a $7 trillion development plan for Saudi Arabia’s giga projects, ICT spending in the Kingdom is set to top $34.5 billion this year. The government sector will be the country’s largest IT spender in 2023, with the budget for AI, IoT, cybersecurity, and data analytics exceeding $574 million.

These issues will sit at the heart of this year’s IDC Saudi Arabia CIO Summit, taking place at the Fairmont Riyadh on September 13-14. Under the theme of “Enabling the Digital Economy’s Leaders”, the event will bring together IT and telecom leaders, digital pioneers, regulators, and industry thought leaders. A panel of expert speakers will discuss the current state of the Saudi digital economy, assessing its impact on citizens, customers, and employees while outlining best practices and strategies to drive future success.

“To harness the full potential and widespread benefits of the digital economy, governments and businesses must implement strategies to measure and cultivate it,” said Jyoti Lalchandani, IDC’s group vice president and regional managing director for the Middle East, Turkey, and Africa. “Creating regulatory environments and nurturing talent will be critical to success. Today, technology plays an ever-increasing role in enabling, measuring, and reporting on sustainability initiatives and diversity and inclusion drives, with government and business leaders prioritizing these issues on their digital agendas”.

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IDC chief research officer, Meredith Whalen, will open the summit with a keynote titled “Strategies for the CIO and Enterprise Innovation”, where she will highlight IDC’s latest research on the move toward industry ecosystem innovation and tech decentralization.

“CIOs are no longer just technology leaders,” says Whalen. “They are strategic partners who have a critical role to play in driving enterprise-wide growth, and it is important that they fully understand what needs to be done now and in the future to create an environment for long-term sustainable innovation. The IDC Saudi Arabia CIO Summit is the perfect place for CIOs to learn from their peers, network with industry leaders, and get the insights they need to succeed in the digital age”.


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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.



adobe teases new ai editing tools and updates in premiere pro

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

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The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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