News

Instagram Adds New Digital Message Board Feature For Creators

The addition is known as Broadcast Channels and will function as a one-way messaging tool.

Published

2 years ago

February 17, 2023

Nour Nasir

Instagram

Yesterday, Instagram users received an unusual notification from Mark Zuckerberg himself. The random invitation from the head of Meta heralded the arrival of a new feature, urging users to “join their broadcast channel: Meta Channel.”

The new addition, known as Broadcast Channels, is a “public, one-to-many messaging tool for creators to engage with their followers directly.”

instagram broadcast channels

In essence, Instagram creators can message all their followers simultaneously in the form of a one-way group chat. Followers can react to broadcasts and participate in polls but can’t write back directly. Finally, Broadcast Channels can be muted at any time or notifications turned off entirely.

Meta is currently testing the new feature on 14 celebrity and influencer accounts, including Olympian Chloe Kim, skier Mikaela Shiffrin, and gamers Valkyrae and FaZe Rug. The Zuckerberg-led company will also be bringing the tool to both Messenger and Facebook over the coming months, as well as adding extra features such as question prompts.

News

Cemplicity Is Bringing Real-Time Patient Insights To The UAE

The advanced healthcare platform offers tools for chronic disease management and improved patient experiences.

Published

9 hours ago

January 13, 2025

Nour Nasir

Cemplicity

Cemplicity — a leading health-tech company founded in 2013 — has launched its advanced platform in the UAE, aiming to revolutionize patient care and streamline healthcare operations to improve clinical outcomes.

Designed to analyze patient-reported data in real-time, the platform incorporates Patient-Reported Experience Measures (PREMs) and Patient-Reported Outcome Measures (PROMs) to collect and analyze patient feedback. By transforming the data into actionable insights, healthcare providers will be better equipped to improve quality of care and increase efficiency.

Cemplicity’s technology can even tackle chronic conditions like diabetes, which affects 12.3% of the UAE population. By enabling regular symptom tracking and side-effect monitoring (even when patients are at home) the platform ensures proactive care management, and can also optimize early detection and screening of cancers.

Blaik Wilson, Cemplicity’s CEO, shared: “We are excited to bring Cemplicity to the UAE, a nation committed to healthcare excellence. With the private healthcare sector evolving at an impressive pace, partnering with such forward-thinking providers enables us to transform patient feedback into meaningful insights that enhance patient experiences and improve outcomes”.

Wilson added: “Globally, healthcare produces 30% of the world’s data volume. Aggregating and anonymizing patient-reported data not only uncovers trends and evaluates treatment outcomes but also advances the UAE’s broader ambition to lead in medical research and innovation”.

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With a presence in nine countries and partnerships with major healthcare providers like the UK’s National Health Service (NHS), Cemplicity has already redefined how hospitals and clinics leverage patient feedback. Its tools, known for achieving high survey response rates, help link patient experiences to organizational KPIs and Net Promoter Scores (NPS), enabling measurable improvements in operations, and clinical outcomes, while fostering a culture of continuous improvement.

For the UAE market, the platform has been specially adapted to local needs, offering multilingual support (including Arabic) and seamless integration with tools such as WhatsApp and various hospital management systems.