News

LEAP 2024 Investments Surge To A Historic $11.9 Billion

The funding will focus on emerging technologies, cloud computing, and data centers.

Published

2 years ago

March 5, 2024

leap 2024 investments surge to a historic $11.9 billion

LEAP 2024, recognized as one the world’s leading technology conferences, has revealed a substantial $11.9 billion in investments that will be used to advance deep and emerging technologies, foster innovation, and bolster cloud computing both within Saudi Arabia and the rest of the world.

These investments serve to boost Saudi Arabia’s standing as the largest market in the MENA region and a digital powerhouse that has attracted attention from prominent enterprises such as Amazon Web Services (AWS), IBM, DataVolt, and ServiceNow. A significant portion of the funds will be allocated towards enhancing digital competency within Saudi Arabia and supporting up-and-coming tech startups.

leap 2024 investments

During the inauguration of LEAP 2024’s four-day event at the Riyadh Exhibition & Convention Centre in Malham, H.E. Eng. Abdullah Alswaha, the Saudi Minister of Communications and Information Technology (MCIT), revealed the unprecedented sum of investments. The event, which will conclude on March 7, is also anticipated by organizers to surpass its own attendance record set in 2023, with over 172,000 visitors.

Also Read: Meet LiFi: The New Tech Delivering High-Speed Internet Using Light

Minister Alswaha emphasized the steadfast support from HRH Crown Prince and Prime Minister Mohammed bin Salman to both the Saudi and global tech sectors, aligning with the objectives outlined in the Kingdom’s Vision 2030.

LEAP 2024 Investment Highlights:

Amazon Web Services: Has announced a $5.3 billion commitment towards establishing a new cloud zone in Saudi Arabia.
Datavolt: Has put forward a $5 billion investment earmarked for new data centers in the Kingdom, boasting a combined capacity exceeding 300 megawatts.
IBM: Plans for a $250 million investment to establish a global software development center within Saudi Arabia.
ServiceNow: Intends to inject $500 million into localizing its regional services in the country and enhancing the skill sets of local talent.

Dell Technologies also announced a new manufacturing and fulfillment center in Saudi Arabia, while Aramco unveiled the Saudi Accelerator Innovation Lab (SAIL), a collaborative effort with MCIT aimed at bolstering the Kingdom’s digital capabilities and further solidifying Saudi Arabia’s position as a thriving digital epicenter.

News

Instagram Now Lets You Tune Its Algorithm, But There’s One Big Catch

The new controls promise users “agency” over their feed, but asking to see more from accounts you actually follow returns an error.

Published

3 days ago

June 11, 2026

Nour Nasir

Instagram

Instagram has expanded its algorithm personalization feature to the main feed, letting users specify which topics they want surfaced more or less often in recommendations.

Instagram chief Adam Mosseri framed the change as a matter of user control. “I believe it’s in our best interest as a business to empower people to shape Instagram into something that works for them, and that people should be able to have a meaningful amount of agency over the products they spend so much time in,” he wrote on Threads.

Though it turns out that agency has limits. The controls only accept interest-based topics, such as “rescue dogs” or “parenting humor”. Requesting “posts from people I follow” returns no results, which is obviously a sore point for creators whose posts rarely reach their own audiences. Mosseri conceded the tension: “Who you follow used to be a meaningful tool people had for shaping their own experience, and as recommendations took over the main feed that tool quietly stopped working”.

Also Read: How To Find & Cancel Pending Instagram Requests

Instagram credits large language models for making its algorithms legible enough to personalize, and says it is “actively working on supporting requests for people, different moods or vibes, content types, and more” – potentially leading to a fully “bespoke” version of the app.