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Cisco Boosts Investment & Digitization In Saudi Arabia

The tech giant unveiled plans for a new regional headquarters in Riyadh and announced the third phase of its Country Digital Acceleration (CDA) Program.

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cisco boosts investment and digitization in saudi arabia

At LEAP 2024, digital communications technology giant Cisco revealed new strategic initiatives in Saudi Arabia that will grow the company’s long standing presence in the region and reaffirm its commitment to local customers. Based on a Regional Headquarters license issued by the Ministry of Investment in 2023, Cisco unveiled plans for a new regional head office in Riyadh and the beginning of the third phase of its Country Digital Acceleration (CDA) Program.

HE Vice Minister of Communications and Information Technology, Eng. Haitham bin Abdul Rahman Al-Ohali commented: “Technology is a key enabler in achieving the Saudi Vision 2030. Investments of global tech players like Cisco play a crucial role in strengthening our technology landscape, [bringing] the Kingdom forward on its path to a diversified, knowledge-based economy”.

As well as a brand new headquarters, Cisco’s Country Digital Acceleration (CDA) Program will align with the goals of the Saudi Research and Development National Strategy, focusing on Health and Wellness, Sustainable Environment & Affordable Supply of Essential Needs, Energy & Industrial Leadership, and Economies of the Future.

First launched in Saudi Arabia in 2016, the CDA program has supported digitization and helped to develop innovation in sectors including healthcare, education, smart cities, and government digitization. Cisco has now trained over 335,000 people in the Kingdom on cybersecurity, programming, and networking while also collaborating with King Abdullah University of Science and Technology (KAUST), Saudi Authority for Data and Artificial Intelligence (SDAIA), and Vision 2030 Giga Projects.

Also Read: Fintech In The UAE Is Set To Add $900 Per Capita By 2030

“Today’s announcements reinforce Cisco’s commitment to support the digital ecosystem in Saudi Arabia,” explained Salman Faqeeh, Managing Director, Cisco Saudi Arabia. “I am proud of what we have achieved through our longstanding presence in the Kingdom and via our active programs like CDA and Cisco Networking Academy, and I am looking forward to more milestones. With our technologies spanning every IT and business objective, from networking to security, collaboration, monitoring, application development, and more, Cisco continues to be at the heart of driving digitization together with our customers and partners”.

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Google Pay Launches In Lebanon With Support From Multiple Banks

Bank Audi, Neo Digital Bank, and Whish Money are all offering support for Mastercard and Visa cardholders.

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google pay launches in lebanon with support from multiple banks
neo Bank Audi

Google Pay has officially launched in Lebanon, allowing Android users to make secure, contactless payments via their smartphones. The rollout has been quickly supported by BLOM, BLF, Whish Money, Bank Audi, and its digital banking offshoot Neo Digital Bank. Customers of all three services can now add eligible Mastercard and Visa payment cards to their Google Wallets.

The integration enables in-store tap-to-pay transactions, as well as online and in-app purchases, using the same cards users already carry. For Bank Audi and Neo Digital Bank, the launch covers Mastercard products; for Whish Money, BLOM, and BLF it includes Visa cards. Payments are processed through the Google Pay platform, which maintains cardholder privacy while extending standard card protections.

To begin using the service, customers can download the Google Wallet app from Google Play, select “Add to Wallet,” and follow a short verification process. Once set up, payments can be made with a single tap — eliminating the need to carry physical cards or cash.

Also Read: Oakley And Meta Reveal Performance-Focused AI Smart Glasses

“This launch represents a significant milestone in our commitment to digital innovation and customer convenience,” said Toufic Koussa, CEO at Whish Money. “By making Whish Visa Card available on Google Pay, we’re enabling our customers to make everyday transactions faster, more secure, and more inclusive. It’s about giving them the tools they need to transact seamlessly, wherever they are”.

The move follows the official activation of Google Pay in Lebanon on June 24, 2025, and marks a notable expansion of mobile payment options in a market where Apple Pay has yet to gain traction. Google’s entry is expected to increase digital wallet adoption among Android users and pave the way for further collaborations with regional financial institutions.

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