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Cisco Boosts Investment & Digitization In Saudi Arabia
The tech giant unveiled plans for a new regional headquarters in Riyadh and announced the third phase of its Country Digital Acceleration (CDA) Program.
At LEAP 2024, digital communications technology giant Cisco revealed new strategic initiatives in Saudi Arabia that will grow the company’s long standing presence in the region and reaffirm its commitment to local customers. Based on a Regional Headquarters license issued by the Ministry of Investment in 2023, Cisco unveiled plans for a new regional head office in Riyadh and the beginning of the third phase of its Country Digital Acceleration (CDA) Program.
HE Vice Minister of Communications and Information Technology, Eng. Haitham bin Abdul Rahman Al-Ohali commented: “Technology is a key enabler in achieving the Saudi Vision 2030. Investments of global tech players like Cisco play a crucial role in strengthening our technology landscape, [bringing] the Kingdom forward on its path to a diversified, knowledge-based economy”.
As well as a brand new headquarters, Cisco’s Country Digital Acceleration (CDA) Program will align with the goals of the Saudi Research and Development National Strategy, focusing on Health and Wellness, Sustainable Environment & Affordable Supply of Essential Needs, Energy & Industrial Leadership, and Economies of the Future.
First launched in Saudi Arabia in 2016, the CDA program has supported digitization and helped to develop innovation in sectors including healthcare, education, smart cities, and government digitization. Cisco has now trained over 335,000 people in the Kingdom on cybersecurity, programming, and networking while also collaborating with King Abdullah University of Science and Technology (KAUST), Saudi Authority for Data and Artificial Intelligence (SDAIA), and Vision 2030 Giga Projects.
Also Read: Fintech In The UAE Is Set To Add $900 Per Capita By 2030
“Today’s announcements reinforce Cisco’s commitment to support the digital ecosystem in Saudi Arabia,” explained Salman Faqeeh, Managing Director, Cisco Saudi Arabia. “I am proud of what we have achieved through our longstanding presence in the Kingdom and via our active programs like CDA and Cisco Networking Academy, and I am looking forward to more milestones. With our technologies spanning every IT and business objective, from networking to security, collaboration, monitoring, application development, and more, Cisco continues to be at the heart of driving digitization together with our customers and partners”.
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LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
Also Read: Logitech’s New Folding Mouse Is Designed For Work On The Go
“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
