News
Lebanon’s Beirut Digital District (BDD) Partners With Zoho
The collaboration will help entrepreneurs and startups in the BDD community during uncertain economic times, offering full access to Zoho’s comprehensive suite of cloud applications.

Leading cloud software provider Zoho has announced that it will be teaming up with Beirut Digital District (BDD), a unique digital and creative community hub in Lebanon, to support local entrepreneurship during a time of increased economic disruption.
For those unaware of the current situation in Lebanon, an unprecedented series of events has led to a collapse of the local banking system and a rapid devaluation of the national currency, leaving the nation in a state of turmoil. Despite the bleak outlook, Beirut Digital District has remained a beacon of hope for startups and entrepreneurs, and continued to champion innovation and winning growth strategies.
As part of the collaboration, BDD network member businesses will gain access to Zoho’s complete suite of digital solutions, including accounting, marketing, communication, and other productivity software, using a complementary digital wallet loaded with up to $1,000 of credit.
“We are thrilled to kick off this partnership with BDD […] helping them improve efficiency, reduce costs and quickly adapt to changing market needs. Through this partnership, we aim to digitally empower Lebanon’s businesses with our latest, scalable, and cost-effective solutions, as well as serve the community by sharing our expertise,” says Ali Shabdar, Regional Director, MEA at Zoho.
Also Read: The UAE Has Launched A Program To Assist 100 Startups
So what are the benefits of the Zoho collaboration for Beirut Digital District members? First and foremost, Zoho’s cloud platform offers a comprehensive suite of services, allowing businesses to run their entire operation from a central interface, with seamless integration and without multiple vendor contracts and compatibility hassles. User experience is a high priority for Zoho, along with a privacy-centric approach and a welcome lack of advertising.
If you’re a Lebanese reader keen to learn more about eligibility for the Zoho deal, the company has built a registration page containing further information and a form for businesses to submit their applications.
News
UAE-Based Hupe Unveils 3-Stage Health Optimization Program
The platform offers a strategic, personalized approach to wellness combining cutting-edge diagnostics with expert guidance.

Hupe, a UAE-based health optimization platform, has introduced its comprehensive 3-Stage Program — a strategic, personalized approach to wellness that combines cutting-edge diagnostics with expert guidance and state-of-the-art health technology.
This program is designed to move beyond conventional healthcare, which often uses a one-size-fits-all approach. Instead, Hype offers its members a structured yet flexible system that enhances both physical and mental performance while proactively addressing potential health risks.
A New Era Of Personalized Health
Stage 1: Discovery
A Hupe user’s journey begins with in-depth diagnostic testing, covering over 100 blood biomarkers, food allergies, and intolerances. Members also consult an Integrative Medicine Doctor, who conducts a detailed health assessment. These insights form the foundation for a personalized Health Insights Program, setting the stage for the next phase.
Stage 2: Personalization
With a tailored Health Insights Program in place, members receive expert guidance from a dedicated team of specialists, including Integrative Medicine Doctors, Clinical Nutritionists, Mindset Coaches, and Sports Medicine Experts.
Depending on individual needs, advanced diagnostics — such as DNA analysis, gut microbiome profiling, hormonal assessments, mycotoxin screening, and DEXA scans — may be integrated. Continuous glucose monitoring and wearable health devices feed real-time data into the Hupe App (for iOS and Android), offering a dynamic roadmap to optimized wellbeing.
Stage 3: Optimization
The final phase is a 12-month membership designed to maintain and build on the progress made in Stage 2. The customized approach allows members to continually enhance their health, extend longevity, and perform at their peak, backed by expert support and a wealth of data.
“Hupe’s 3-Stage Program is designed for those who expect more than a generic health plan — they want precision, personalization, and measurable results,” says Sami Malia, Hupe’s founder. “I created Hupe out of my own frustrations. As a former C-suite executive battling Stage 3 cancer and chronic health issues, I struggled to find a healthcare provider that looked beyond symptoms to address the root cause. So, I spent two years researching the best diagnostic tests, laboratories, and medical experts worldwide to bring them together under one roof”.
Also Read: Yabi Introduces AI Financial Coach For Smarter Money Moves
Moving Beyond Traditional Healthcare
Unlike conventional medicine, which usually focuses on treating symptoms, Hupe’s proactive model identifies potential risks and optimizes health before problems arise. In addition, because every Hupe member receives a customized health strategy tailored to their unique biology, lifestyle, and goals, guesswork is eliminated, ensuring each plan aligns precisely with an individual’s physiology and genetics.