News

LG Preparing True Optical Zoom Lenses For Flagship Phones

LG Innotek, a subsidiary of the Korean electronics giant, has unveiled a new telephoto module with traditional camera optics.

Published

2 years ago

December 28, 2022

Nour Nasir

lg preparing true optical zoom lenses for flagship phones

LG may have thrown in the towel after the likes of Apple and Samsung began to dominate the smartphone market, however, the electronics powerhouse is still a major parts supplier to the entire tech industry.

One of the company’s subsidiary concerns, LG Innotek, supplies camera modules to well-known smartphone manufacturers, and has just announced a new telephoto zoom unit, which will be shown off at the upcoming CES 2023 event.

The company is teaming up with Qualcomm to fast-track the new optics alongside the roll-out of the Snapdragon 8 Gen 2 chip in upcoming Android flagship phones. While smartphones have typically employed digital zoom lenses that use software to reach beyond their default focal length, LG’s design uses moving arts — much like a DSLR— to preserve detail throughout the full range of the zoom.

The resulting lens covers a 4-9x zoom range, along with true optical image stabilization, and it’s hoped that manufacturers will eventually be able to manage with fewer lenses in their smartphones, replacing them with a single multi-use module.

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Sony is the only major manufacturer already offering a smartphone with an optical zoom so far, though Oppo is working on one too. Sony’s Xperia 1 IV doesn’t offer anything like LG’s telephoto range, though, and reviewers have noted that image quality isn’t quite as good as revival offerings.

In the company’s press release, LG Innotek is making a big deal about the new tech, saying that the camera module will help them “solidify the global No. 1 position in the smartphone camera module market.” LG is already in a solid position as we approach 2023, which is largely down to its biggest customer, Apple. The iPhone 15 is rumored to include a folded-optic telephoto lens, and LG looks likely to fit its new tech into a wide range of 2023 android flagship phones.

News

1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

Published

21 hours ago

November 21, 2024

Nour Nasir

Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.