News

LG Preparing True Optical Zoom Lenses For Flagship Phones

LG Innotek, a subsidiary of the Korean electronics giant, has unveiled a new telephoto module with traditional camera optics.

Published

2 years ago

December 28, 2022

Nour Nasir

lg preparing true optical zoom lenses for flagship phones

LG may have thrown in the towel after the likes of Apple and Samsung began to dominate the smartphone market, however, the electronics powerhouse is still a major parts supplier to the entire tech industry.

One of the company’s subsidiary concerns, LG Innotek, supplies camera modules to well-known smartphone manufacturers, and has just announced a new telephoto zoom unit, which will be shown off at the upcoming CES 2023 event.

The company is teaming up with Qualcomm to fast-track the new optics alongside the roll-out of the Snapdragon 8 Gen 2 chip in upcoming Android flagship phones. While smartphones have typically employed digital zoom lenses that use software to reach beyond their default focal length, LG’s design uses moving arts — much like a DSLR— to preserve detail throughout the full range of the zoom.

The resulting lens covers a 4-9x zoom range, along with true optical image stabilization, and it’s hoped that manufacturers will eventually be able to manage with fewer lenses in their smartphones, replacing them with a single multi-use module.

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Sony is the only major manufacturer already offering a smartphone with an optical zoom so far, though Oppo is working on one too. Sony’s Xperia 1 IV doesn’t offer anything like LG’s telephoto range, though, and reviewers have noted that image quality isn’t quite as good as revival offerings.

In the company’s press release, LG Innotek is making a big deal about the new tech, saying that the camera module will help them “solidify the global No. 1 position in the smartphone camera module market.” LG is already in a solid position as we approach 2023, which is largely down to its biggest customer, Apple. The iPhone 15 is rumored to include a folded-optic telephoto lens, and LG looks likely to fit its new tech into a wide range of 2023 android flagship phones.

News

Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia

The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.

Published

3 hours ago

April 7, 2025

Nour Nasir

Rabbit

Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.

The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.

The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.

Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.

The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.

Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.

Also Read: Top E-Commerce Websites In The Middle East In 2025

CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.

The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.