LG may have thrown in the towel after the likes of Apple and Samsung began to dominate the smartphone market, however, the electronics powerhouse is still a major parts supplier to the entire tech industry.

One of the company’s subsidiary concerns, LG Innotek, supplies camera modules to well-known smartphone manufacturers, and has just announced a new telephoto zoom unit, which will be shown off at the upcoming CES 2023 event.

The company is teaming up with Qualcomm to fast-track the new optics alongside the roll-out of the Snapdragon 8 Gen 2 chip in upcoming Android flagship phones. While smartphones have typically employed digital zoom lenses that use software to reach beyond their default focal length, LG’s design uses moving arts — much like a DSLR— to preserve detail throughout the full range of the zoom.

The resulting lens covers a 4-9x zoom range, along with true optical image stabilization, and it’s hoped that manufacturers will eventually be able to manage with fewer lenses in their smartphones, replacing them with a single multi-use module.

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Sony is the only major manufacturer already offering a smartphone with an optical zoom so far, though Oppo is working on one too. Sony’s Xperia 1 IV doesn’t offer anything like LG’s telephoto range, though, and reviewers have noted that image quality isn’t quite as good as revival offerings.

In the company’s press release, LG Innotek is making a big deal about the new tech, saying that the camera module will help them “solidify the global No. 1 position in the smartphone camera module market.” LG is already in a solid position as we approach 2023, which is largely down to its biggest customer, Apple. The iPhone 15 is rumored to include a folded-optic telephoto lens, and LG looks likely to fit its new tech into a wide range of 2023 android flagship phones.