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LG To Withdraw From Smartphone Market Due To Ongoing Losses

After nearly 6 years of losses, South Korea’s LG Electronics has decided to completely withdraw from the smartphone market and focus on other areas instead.



lg to withdraw from smartphone market due to ongoing losses

After nearly six years of losses, South Korea’s LG Electronics has decided to withdraw from the smartphone market and focus on other areas instead, including home electronics, connected devices, and smart vehicle components.

The total losses of the LG’s mobile division amount to $4.5 billion even though the brand currently enjoys the third place in the United States, after Apple and Samsung Electronics.

“In the United States, LG has targeted mid-priced — if not ultra-low — models and that means Samsung, which has more mid-priced product lines than Apple, will be better able to attract LG users,” commented Ko Eui-young, an analyst at Hi Investment & Securities.

For a long time, LG was considered to be one of the most innovative smartphone manufacturers, pioneering ultra-wide-angle cameras, dual-display devices, vein-tracking aerial gestures, and swappable components. Unfortunately, most of its innovations failed to gain any significant traction among consumers.

To make things even worse, some of the more recent flagship models have suffered both software and hardware problems, and professional reviewers were quick to point them out, steering potential buyers toward other brands.

lg smartphone market share

LG Smartphone Market Share

Currently, LG’s global share is only around 2 percent, with 23 million smartphones shipped last year. When compared with Samsung’s 256 million shipped units, the company’s decision to withdraw from the smartphone market suddenly becomes easier to understand.

Also Read: Huawei Wants To Make Long-Range Wireless Charging A Reality

It’s also worth pointing out that successful Chinese brands, such as Xiaomi, Vivo, and OPPO, have greatly increased buyers’ expectations by offering flagship specifications at mid-range prices.

The good news is that current employees of LG’s mobile division won’t lose their jobs — at least not those who are based in South Korea. Instead, they will be moved to other electronics divisions. Owners of LG smartphones also have nothing to worry about because both service support and software updates will continue to be provided even in the near future.


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Samsung’s New Exynos 2200 Smartphone Chip Comes With AMD Xclipse GPU

The new GPU will enable next-level mobile gaming experiences, support 200 MP camera sensors, and ensure smooth performance under all circumstances.




samsung's new exynos 2200 smartphone chip comes with amd xclipse gpu

Samsung’s Exynos smartphone series of ARM-based system-on-chips (SoCs) traditionally comes with Mali GPUs, but the company’s new premium SoC is breaking this tradition by featuring an Xclipse GPU with AMD’s RDNA 2 graphics architecture.

The new GPU, together with 8 Armv9 CPU cores (1 powerful Cortex-X2 core, 3 balanced Cortex-A710 cores, and 4 efficient Cortex-A510 cores) and an upgraded neural processing unit (NPU), are supposed to enable next-level mobile gaming experiences, support camera sensors with a resolution of up to 200 MP, and generally ensure smooth performance under all circumstances.

“Built on the most advanced 4-nanometer (nm) EUV (extreme ultraviolet lithography) process, and combined with cutting-edge mobile, GPU and NPU technology, Samsung has crafted the Exynos 2200 to provide the finest experience for smartphone users” said Yongin Park, President of System LSI Business at Samsung Electronics.

Samsung named its new GPU “Xclipse” to reflect the fact that it’s positioned between console and traditional mobile graphic processors. The South Korean conglomerate believes that the GPU will bring an end to the old era of mobile gaming and usher in a new era characterized by features that have until now been associated primarily with PC gaming, such as hardware-accelerated ray tracing and variable rate shading.

Also Read: BlackBerry Has Officially Pulled The Plug On Older Devices

According to David Wang, Senior Vice President of Radeon Technologies Group at AMD, the Xclipse GPU is the first result of multiple planned generations of AMD RDNA graphics in Exynos SoCs, so fans of Samsung smartphones have a lot to look forward to in the future.

In addition to the already mentioned performance-oriented improvements, the Exynos 2200 integrates a better 5G modem capable of achieving speeds of up to 10 Gbps by utilizing both 4G LTE and 5G NR signals at the same time. The SoC’s Integrated Secure Element (iSE) can safely store cryptographic information for enhanced data security and privacy.

The Exynos 2200 is currently being mass-produced, and it’s expected that it will be one of the main selling points of the upcoming Galaxy S22 smartphone.

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