Paymentology, the world’s first truly global in-cloud card issuing platform, has joined forces with Wio Bank, the UAE’s first platform bank, in a bid to empower local businesses and consumers with modern digital banking solutions.

Wio Bank, launched in September 2022, is focused exclusively on digital and embedded banking services and applications and provides startups, freelancers, and small businesses with seamless access to banking solutions. The company’s Wio Business offering provides a simplified, fully digital business account service with supplementary tools that aid business management.

Wio Bank’s new partner, Paymentology, completes the digital banking puzzle by facilitating a wide range of card services, including Visa debit cards, plus Apple and Google Pay. The cloud-based card issuer also enables Wio developers to view a real-time data feed, providing detailed customer spending insights to help the bank tailor its solutions to the exact needs of local businesses.

UAE businesses have historically relied on brick-and-mortar branches to open accounts and make transactions. With their newly announced partnership, Wio and Paymentology are promising “fast, simplified and fully digital financial services” for small-to-medium businesses in the region.

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“The UAE is at the forefront of innovation in digital financial services, making huge strides toward becoming a cashless society in the not-too-distant future. We’re incredibly proud of the role we are playing in supporting fintechs achieve their ambitions in the region with increasingly localized, customer-centric, and data-driven propositions,” says Rowan Brewer, CEO at Paymentology.

The latest announcement from Paymentology and Wio Bank comes as the UAE’s financial services sector undergoes a rapid transformation. Consumer demand for digital products and services is on the rise, with research by Visa revealing that 52% of Emirates consumers plan to go cashless by 2024, compared to 41% globally.