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Qatar Airways Unveils The World’s First AI Cabin Crew

The Gulf carrier has set new standards by being the first to use AI to improve passenger experiences.

Published

11 months ago

March 8, 2024

Nour Nasir

Qatar Airways

National carrier Qatar Airways has unveiled Sama 2.0, the world’s first AI-enhanced “digital human cabin crew” at ITB Berlin 2024. Sama, meaning “sky” in Arabic, can learn from passengers to enhance her responses. She even has a backstory of growing up in Doha and undergoing specialist training as a flight attendant.

The updated version 2.0 of Sama provides responses in real-time and can answer FAQ-style queries, brief passengers on their destinations, and offer support and advice. Sama is accessed through QVerse, Qatar Airways’ latest digital platform, and can also be found in the airline’s official app.

Sama was developed in collaboration with UneeQ, a company specializing in “digital humans” for corporate branding projects.

Qatar Airways is experiencing a significant surge in demand as travel recovers after the pandemic. According to Chief Commercial Officer Thierry Antinori, customers are becoming more selective with their travel decisions and often opting for higher-quality options.

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The shift in consumer behavior is beginning to drive a wider gap between top-tier airlines and more budget-oriented options. As a result, Gulf carrier Qatar Airways finds itself in a price and quality bracket that includes powerhouses like Emirates and Etihad, which explains the push for innovative experiences from technologies like Sama 2.0.

Despite intense competition, Qatar Airways has experienced a 31% increase in traffic this year, which can be attributed to the expansion of its network and an overall surge in global travel.

Related Topics:Artificial Intelligence Qatar Airways

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“AI Seal” Certification Now Required For Dubai Gov Partnerships

The new mandatory certification is designed to build trust in AI companies and create a reliable network of providers for government and public collaboration.

Published

14 hours ago

January 21, 2025

Nour Nasir

ai seal certification now required for dubai gov partnerships

Dubai Media Office

Dubai has introduced the Dubai AI Seal, a certification designed to establish trust in artificial intelligence (AI) companies and solutions. This initiative, directed by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister, aims to create a reliable network of AI providers which government entities and businesses can collaborate confidently.

Companies must now obtain the AI Seal to qualify for UAE or Dubai government contracts. The Dubai Centre for Artificial Intelligence (DCAI), which developed the certification, sees it as a competitive edge for companies looking to participate in key national projects. Once certified, businesses will be permitted to showcase the seal across their websites and marketing materials, signaling their credibility and dependability.

The evaluation process will consider six main criteria: the company’s services and operations, the number of employees specializing in AI, ongoing and future projects, as well as existing partnerships with public and private sector entities.

dubai ai seal certification

Khalfan Belhoul, CEO of the Dubai Future Foundation, which oversees the DCAI, commented on the initiative’s potential: “This initiative will help create powerful partnerships between the public and private sectors, locally, regionally, and globally. It will help drive new economic opportunities by leveraging AI to serve better the economy, society, and the future we aspire to”.

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The Dubai AI Seal’s goals include providing a clear framework for verifying AI providers, fostering business opportunities for AI companies, and acknowledging the industry’s strategic importance to Dubai’s economy. The initiative emphasizes AI’s role in driving economic growth, creating jobs, and strengthening collaboration between government bodies and technology firms.

All technology companies operating in Dubai and offering AI-related services or products are eligible to apply for the certification at no cost through the official website.