Samsung has kicked off 2025 with its first Unpacked event debuting the Galaxy S25 series. While this year’s lineup doesn’t boast groundbreaking hardware upgrades, the company doubled down on integrating smarter AI features into its devices, promising a more personalized experience.

Here’s a breakdown of everything announced by the Korean tech giant:

Galaxy S25 Ultra

The Galaxy S25 Ultra — Samsung’s flagship powerhouse — sports a 6.9-inch display and a frame with more rounded edges for improved comfort and grip. Samsung also claims it’s their “slimmest, lightest, and most durable Ultra device yet,” thanks to a titanium frame and Corning’s Gorilla Armor 2.

The most notable hardware change is a new ultrawide camera, upgraded from 12MP to 50MP. Like the rest of the lineup, the S25 Ultra is powered by a customized Snapdragon 8 Elite processor, enabling more efficient on-device AI processing.

Interestingly, Samsung has removed Air Commands from the S Pen, citing low usage rates. This change reduced the device’s weight while making the stylus sturdier.

The Ultra comes with 12GB of RAM and storage options of 256GB, 512GB, and 1TB. Prices start at $1,300.

Galaxy S25 And S25+

The Galaxy S25 and S25+ retain much of their predecessors’ design and specs, including 6.2-inch and 6.7-inch displays, respectively. However, like the Ultra, both models now pack 12GB of RAM, up from 8GB in last year’s versions. The Snapdragon 8 Elite processor also powers these devices, ensuring smoother handling of Samsung’s AI-driven features.

One of these new tools, ProScaler AI, promises to improve image quality in real-time, potentially compensating for the unchanged display hardware.

Like its predecessor, the S25 offers 128GB or 256GB storage, while the S25+ comes in 256GB or 512GB configurations. Pricing starts at $800 for the S25 and $1,000 for the S25+.

AI Takes Center Stage

Since the S25 lineup sees only modest hardware upgrades this year, Samsung showed off its software, branding its One UI 7 on Android 15 as a new AI-integrated OS.

AI enhancements improve low-light photography and video by reducing noise. A new feature, Audio Eraser, can eliminate background sounds like wind or chatter from your videos. Samsung has also bundled its AI tools into the Personal Data Engine, which powers features like AI Select.

A new “Now Bar” — similar to Apple’s Dynamic Island — has been added to the bottom of the lock screen, and will serve up context-driven reminders and summaries, while the revamped Drawing Assist tool offers better precision and lets users incorporate their own images.

Galaxy S25 Edge Teaser

Samsung teased the Galaxy S25 Edge, which is rumored to be a slimmer alternative to the Ultra. While details were sparse, the event teaser highlighted the upcoming device’s vapor chamber, camera modules, and metallic design.

Samsung Wallet Updates

Samsung introduced new features to its Wallet app, including Instant Installment, a buy-now-pay-later service that manages offline payment plans for Visa and Mastercard purchases. Another addition, Tap to Transfer, is a peer-to-peer payment system allowing users to transfer money by simply bumping phones.

Galaxy Watch For Kids

Finally, Samsung announced a child-friendly mode for the Galaxy Watch 7, comparable to the Apple Watch feature. Parents can set up a child’s watch with an eSIM, manage apps, and enable location tracking. The system also includes kid-focused apps and customizable watch faces, adding a layer of fun for younger users.