News

Samsung Galaxy Unpacked Event Will Take Place On August 11

In addition to 2 new foldable smartphones, you can also look forward to the Galaxy Watch 4 and the Galaxy Buds 2.

Published

5 years ago

July 30, 2021

samsung galaxy unpacked event will take place on august 11

After several leaks, Samsung has officially confirmed the date and time when its upcoming Galaxy Unpacked event will take place: August 11, 2021 at 10 AM EST.

Besides the confirmation, Samsung has rewarded its fans for their patience by releasing an official trailer that hints at the products that will soon be revealed in their full glory.

“Change is the only constant in the world of innovation. By driving new ideas forward and transforming existing experiences, it redefines the boundaries of what’s possible,” the official press release says. “As the excitement for the upcoming Galaxy Unpacked on August 11 continues to build, Samsung Electronics has released a trailer teasing the surprises that lie in wait for Galaxy fans.”

The products teased by the trailer are the Galaxy Z Fold 3 and the Galaxy Z Flip 3 (check out the complete leaked Galaxy device lineup). Both are foldable smartphones, but each targets different customers.

The Galaxy Z Fold 3 folds along the vertical axis, and it’s expected to boast a huge 7.7-inch interior display and a smaller exterior display, giving users plenty of screen real estate for basic apps and multimedia alike. It could be Samsung’s first smartphone with an under-display camera, and it will certainly be powered by Qualcomm’s top-of-the-line processor.

samsung galaxy z fold 3

As the name suggests, the Galaxy Z Flip 3 folds along the horizontal axis, allowing it to comfortably hide even inside the tiny pockets so many women’s pants come with. Just like its larger relative, it will come with flagship specifications, so playing the latest games or taking beautiful pictures at night shouldn’t be a problem.

samsung galaxy z flip 3

In addition to the two foldable smartphones, you can also look forward to the Galaxy Watch 4 and the Galaxy Buds 2.

samsung galaxy watch 4

How To Watch The Samsung Galaxy Unpacked Event

The Samsung Galaxy Unpacked event will be accessible only to online viewers, and you’ll be able to tune it either directly from Samsung.com or on YouTube.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

5 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.