Samsung will unveil its long-rumored mixed-reality headset, codenamed Project Moohan, at a Galaxy event called “Worlds Wide Open” on October 21. The livestream marks Samsung’s return to immersive hardware and its most ambitious XR launch since the early Gear VR experiments.

Described by the company as “the first product built for the open and scalable Android XR platform,” Moohan is designed to blend virtual and augmented reality through Google’s ecosystem. The device is expected to target professional users and developers who want access to an open platform rather than a closed system like Apple’s.

Samsung says the headset “unlocks a whole new dimension of possibility,” signaling a renewed commitment to spatial computing after several years focused on smartphones and foldables. The company has worked with Qualcomm and Google on XR hardware standards, suggesting Project Moohan could become a reference point for Android-based devices.

Pricing is still unannounced, though leaks suggest a range between $1,800 and $3,000, cheaper than Apple’s Vision Pro but still a premium device. Other reports point to dual 4K displays, advanced tracking, and deeper integration with the Galaxy ecosystem.

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Ahead of launch, Samsung is offering $100 credit to customers who reserve any Galaxy device before October 20, redeemable on eligible purchases after the event.

The push comes as global tech firms reposition around spatial computing and AI-driven interfaces. In the Middle East, where Saudi Arabia’s Vision 2030 and the UAE’s metaverse strategy are driving investment in immersive technologies, Samsung’s re-entry could strengthen local developer ecosystems exploring XR for industry and education.

The “Worlds Wide Open” event will stream live on Samsung.com and YouTube at 10 p.m. ET (5 a.m. Gulf Standard Time) on October 21.