News

Saudi Arabia To Require Individuals To Procure Social Media Ad Licenses

To avoid financial penalties, individuals publishing ads on social media platforms are required to obtain a license before October 1, 2022.

Published

2 years ago

August 5, 2022

David Morelo

saudi arabia to require individuals to procure social media licenses

Soon, it will be more difficult for individuals in Saudi Arabia to advertise on social media because the Saudi Arabian government has decided to make it mandatory for those publishing ads on social media platforms to obtain social media ad licenses.

“This move would contribute to regulate the advertising sector and digital content in the Kingdom,” said acting Minister of Media Dr. Majed Al-Qasabi.

One license will cost SR15,000 ($4,000), and it will be valid for three years. Applications will be accepted through the I’lam platform, and they will be available to all Saudi citizens living in the Kingdom or abroad as well as to the citizens of the Gulf Cooperation Council (GCC) states (Bahrain, Kuwait, Oman, Qatar, and the United Arab Emirates).

One Saudi influencer, Abdullah Al-Sabaa, has already applied for his license, and he said that the entire process took only a few minutes. Sabaa believes that the move will help regulate the advertising market on social media — something he sees as a positive development.

With each license come certain conditions and obligations that must be fulfilled. For example, license holders will be required to provide any data requested by the General Commission for Audiovisual Media, and they must stop advertising any content prohibited by a directive issued by the commission.

Also Read: Dubai’s Finance Strategy For 2026 Hopes To Achieve Financial Sustainability

To avoid financial penalties, individuals publishing ads on social media platforms are required to obtain a license before October 1, 2022.

The United Arab Emirates already requires individuals to obtain a similar license. The UAE license also costs $4,000, but it’s valid only for one year instead of three.

The global social media advertising market was valued at a little over $180 billion in 2021, and it’s estimated that it will reach $330 billion by 2025. What are your thoughts on social media ad licenses?

News

New High-Tech Immersive Gaming Attraction Arrives In Dubai

The City Centre Mirdif facility comes courtesy of Canada’s Activate Games and blends fitness and gaming for thrilling, tech-savvy entertainment.

Published

11 hours ago

October 30, 2024

Nour Nasir

new high-tech immersive gaming attraction arrives in dubai

Activate Games

Majid Al Futtaim Entertainment has joined forces with Canada’s Activate Games to bring a thrilling, tech-driven gaming experience to City Centre Mirdif. The new facility is Activate’s debut project in the MENA region, and reimagines indoor entertainment by merging gaming with fitness to specifically appeal to Dubai’s tech-focused population.

Activate at City Centre Mirdif offers nine unique game rooms that incorporate advanced technology to create an environment where players must jump, dodge, climb, and solve puzzles in more than 50 interactive games. A highlight of the experience, the Mega Grid, has already gone viral on TikTok, attracting attention with its dazzling array of over 500 lights that respond to players’ movements.

Activate’s Dubai location includes 10 levels of game difficulty, spanning from beginner to advanced, making it accessible to all skill levels. Adam Schmidt, CEO and founder of Activate, emphasizes that this experience goes beyond typical fitness or gaming: “With our innovative games engineered for repeat play, we offer a dynamic space for friends, families, and teams to connect, have fun, and stay active. This is a fresh take on entertainment that has made Activate the fastest-growing entertainment concept in the world”.

A central feature of Activate’s success lies in its use of RFID technology, which enables seamless tracking of player progress and achievements. Players earn rewards and badges based on game performance, adding a layer of gamification that keeps them coming back. “Our use of RFID technology allows for seamless tracking and progress, and our reward and badge system adds extra motivation, with players earning badges and rewards based on their achievements,” Schmidt explains.

Also Read: Wa’ed Ventures Pledges $100M For Early-Stage AI Startup Funding

As interest in gaming continues to surge in the Middle East, Activate’s timing is ideal to meet the region’s increasing demand for tech-driven entertainment. Positioned as the first experience of its kind in the MENA region, Activate at City Centre Mirdif is set to attract a broad range of visitors, from families to gaming enthusiasts, all seeking a novel and active form of entertainment, he says.