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Saudi Arabia To Require Individuals To Procure Social Media Ad Licenses
To avoid financial penalties, individuals publishing ads on social media platforms are required to obtain a license before October 1, 2022.
Soon, it will be more difficult for individuals in Saudi Arabia to advertise on social media because the Saudi Arabian government has decided to make it mandatory for those publishing ads on social media platforms to obtain social media ad licenses.
“This move would contribute to regulate the advertising sector and digital content in the Kingdom,” said acting Minister of Media Dr. Majed Al-Qasabi.
One license will cost SR15,000 ($4,000), and it will be valid for three years. Applications will be accepted through the I’lam platform, and they will be available to all Saudi citizens living in the Kingdom or abroad as well as to the citizens of the Gulf Cooperation Council (GCC) states (Bahrain, Kuwait, Oman, Qatar, and the United Arab Emirates).
One Saudi influencer, Abdullah Al-Sabaa, has already applied for his license, and he said that the entire process took only a few minutes. Sabaa believes that the move will help regulate the advertising market on social media — something he sees as a positive development.
With each license come certain conditions and obligations that must be fulfilled. For example, license holders will be required to provide any data requested by the General Commission for Audiovisual Media, and they must stop advertising any content prohibited by a directive issued by the commission.
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To avoid financial penalties, individuals publishing ads on social media platforms are required to obtain a license before October 1, 2022.
The United Arab Emirates already requires individuals to obtain a similar license. The UAE license also costs $4,000, but it’s valid only for one year instead of three.
The global social media advertising market was valued at a little over $180 billion in 2021, and it’s estimated that it will reach $330 billion by 2025. What are your thoughts on social media ad licenses?
News
OpenAI’s ChatGPT Health Is A Private Space For Health Data
A new health mode lets the popular AI platform tap medical records and fitness apps while walling off sensitive information.
OpenAI has created ChatGPT Health, a separate space inside its chatbot platform for handling medical and wellness data. The opt-in feature starts with a small US cohort before widening out.
Health-related questions have long driven traffic to AI tools. OpenAI says over 230 million people ask ChatGPT about health or insurance each week. The new mode adds personal context to that behavior but stops short of diagnosis or treatment advice.
Users can connect records from participating US providers through b.well and link apps such as Apple Health, MyFitnessPal, Function and Weight Watchers. Some links are US-only, while Apple Health needs iOS. Once connected, ChatGPT can surface patterns in labs, summarize information ahead of a clinic visit or help map diet and exercise choices against past data.
The data sits apart from other chat information. Health has its own memories and does not spill into other conversations. Users can view or delete health memories at any time. OpenAI says this material is not used to train its models.
Security is much heavier in this section too. Health adds isolation and purpose-built encryption on top of the platform’s baseline protections. App connections require explicit permission, and disconnecting cuts the feed immediately.
“ChatGPT Health is another step toward turning ChatGPT into a personal super-assistant that can support you with information and tools to achieve your goals across any part of your life,” wrote Fidji Simo, OpenAI’s applications chief.
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Physicians had input during development, though OpenAI has not detailed how that shaped the end product. The launch follows Health Bench, a dataset released in May to test models on realistic medical cases.
While currently rooted in the US healthcare ecosystem, the approach may draw interest in the Gulf and wider MENA markets as governments push digital health records and patient portals under modernization programs. Adoption will depend on whether users trust an AI assistant with such personal material and whether it fits clinical routines.
For OpenAI, the move marks a cautious step into regulated terrain and signals a shift toward sector-specific uses of generative AI.
