News

Saudi Arabia To Transform Downtown Riyadh By 2030

By 2030, the massive development project will add $48 billion to the country’s GDP and generate more than 334,000 jobs.

Published

3 years ago

February 21, 2023

Nour Nasir

saudi arabia to transform downtown riyadh by 2030

Public Investment Fund

Saudi Arabia has announced ambitious plans to transform downtown Riyadh into a major global mega-city. To make the project a reality, Saudi Crown Prince Mohammed bin Salman launched the New Murabba Development Corporation (NMDC) to aid planning and construction.

The 19 square kilometer site to the northwest of Riyadh will be designed from the outset as a smart and sustainable downtown area, able to hold 20 buildings the size of New York’s trademark Empire State building.

According to the state news agency SPA, the NMDC’s civil engineering project will have over 80 cultural and entertainment venues, a technology and design university, a museum, and an immersive multi-use theater when completed in time for Expo 2030, which Saudi Arabia could potentially host.

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The New Murabba project will be centered around sustainability and feature green areas, plus walking and cycling paths to enhance the quality of life and promote healthy, active lifestyles. As well as significantly boosting the well-being of Riyadh citizens, it’s hoped that by 2030, the project will have added $48 billion to the country’s GDP and generated 334,000 jobs.

News

Instagram Redraws Its Wordmark And The Internet Reads “Instagzam”

Instagram’s first wordmark refresh in a decade arrives with new fonts, a restrained gradient — and a Reddit verdict of sidegrade.

Published

4 days ago

August 14, 2026

Nour Nasir

Instagram

Although Instagram’s famous camera icon hasn’t changed, the company has refreshed the handwritten wordmark at the top of its app. This is the first redesign we’ve seen in ten years, and one the internet promptly set about renaming.

“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri wrote in a post on August 13, describing the new version as “cleaner and more modern” while keeping references to the original design.

Instagram says its team explored hundreds of options — all-caps lettering, camera-inspired concepts, even literal handwriting — before returning to script. “Script reflects individuality, so referencing that felt right,” Instagram director of product design Jasmine Probst said in Meta’s announcement. “The new wordmark is bolder and simpler, with touches of unexpectedness. It cues individual expression, a personal voice, both of which have always been core to Instagram”.

The wordmark is part of a broader brand overhaul: an updated Instagram Sans typeface, two new fonts — the hand-drawn Instagram Pen and Instagram Mono — plus refreshed motion and layouts, and more restrained use of the signature gradient. The wordmark is rolling out globally now, with the rest arriving throughout 2026 and beyond.

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The design mixes cursive and print lettering, some characters connected and others floating free. That hybrid approach, combined with unusually shaped “s” and “r” characters, led some users to conclude the logo actually reads “Instagzam”. On the r/logodesign subreddit, one user said the wordmark looked “fan-made,” like something built in Canva; another called it “an unsettling mix of manuscript and cursive”; a third summarized it as a “sidegrade” — or, inevitably, a “zidegrade”.

Not everyone was hostile to the new look. Some found the half-cursive design stylish and surprisingly readable, while others called it an improvement on its predecessor, and one commenter argued Instagram was simply adopting minimalist branding later than everyone else. Either way, the platform now has a refreshed identity, three updated fonts, and an unofficial new pronunciation.