News
Saudi Arabia’s Hajj 2023 Expo Promises A High-Tech Pilgrimage
The Saudi Arabian government and private tech companies have shown off the latest solutions to help pilgrims enjoy a smooth experience during their journey.
Hajj is one of Islam’s most important pilgrimages, with around 2.5 million people making the journey in 2019, before COVID-19 travel restrictions forced officials to limit numbers.
This year, Dr. Tawfiq Al Rabiah, Minister of Hajj and Umrah, revealed that the number of pilgrims would be allowed to return to pre-pandemic levels. Due to the enormous scale of the annual Mecca festival, Saudi Arabian authorities must do everything in their power to ensure everything runs smoothly and safely.
During the Hajj Expo 2023, service providers from various fields came together to demonstrate their solutions, many of which involved emerging technologies.

One of the most notable new developments is the launch of a smartcard which, with the help of the Nusuk foundation, will store a user’s personal, residential, and health information in the Nusuk app. In addition, artificial intelligence (AI) will also help with “everything from performing the rituals to leaving the holy sites and the Kingdom”. Last week, the Saudi government announced that registrations would open on the ministry’s website and the Nusuk application.
Along with official service providers, private companies also exhibited their solutions. The Tawkeel application was created by a Saudi-based tech startup and aims to help pilgrims “delegate rituals”. Often, worshippers cannot travel to Mecca due to disabilities or financial reasons. The new app will allow those people to track the progress of the person performing rituals on their behalf and can also be used to ask them to recite specific prayers.
Also Read: New Tech Allows Faster Breast Cancer Detection In Middle East
Due to the scale of the event, Hajj officials often have to deal with severe accidents, including stampedes and crushes that have injured hundreds or even thousands of people. With that in mind, Tuwaiq ambulance showcased their latest vehicle, capable of evacuating 10 patients during an emergency, complete with onboard oxygen and medical supplies.
As well as emergency vehicles, site infrastructure also needs careful consideration. This year’s event will see the addition of 25 km of new ring roads around the site, which will link “the First Ring Road with the Masar project and the Makkah Reconstruction and Development project”, according to Saleh Al Rasheed, chief executive of the Royal Commission for Makkah City and Holy Sites.
The Hajj expo 2023 has shown how seriously the Kingdom is taking digital transformation. This year’s pilgrimage is shaping up to be more technologically advanced than ever before, blending traditional and modern values without diluting the importance of this sacred event.
News
At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value
Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.
Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.
The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.
Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.
The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.
Also Read: DJI Teases Dual-Camera Osmo Pocket 4P For 2026 Launch
Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.
What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.
