News

Saudi Firm Launches World’s First Handheld Ultrasound Device

Abdul Latif Jameel Health has partnered with Butterfly Network to bring the world’s first handheld, single-probe, complete body ultrasound system to the MENA region.

Published

3 years ago

November 22, 2021

David Morelo

saudi firm launches world's first handheld ultrasonic device

Butterfly Network

In many parts of the world, access to well-equipped healthcare facilities is greatly limited. Healthcare professionals often have to travel long distances to see their patients, and they can’t bring with them most of the equipment they have access to in hospitals. Without it, making the right decisions in difficult medical situations can be extremely challenging.

The good news is that a new generation of medical devices is making advanced capabilities available in a variety of portable form-factors, much like modern smartphones can perform many of the tasks that could traditionally be performed only on large desktop computers.

Now, Abdul Latif Jameel Health has partnered with Butterfly Network to bring the world’s first handheld, single-probe, complete body ultrasound system to the Middle East, North Africa, Turkey, and India.

butterfly iq+ handheld ultrasound device

Called Butterfly iQ+, the compact ultrasound system consists of three pieces: a probe with a patented on-chip digital micro-beaming technology and optimized electronics with power-efficient FPGA, a compatible iOS or Android mobile device to which the probe connects to, and the Butterfly iQ+ mobile application.

“The capabilities of this innovative, portable and versatile handheld ultrasound solution know no bounds, and we are committed to delivering this technology to serve more than 2 billion people” said Dr. Akram Bouchenaki, Chief Executive Officer, Abdul Latif Jameel Health.

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Because the ultrasound system provides sharp imaging with true-to-form color flow, 3D visualizations, cloud storage, and other advanced capabilities without taking up much space or requiring too much power, it was selected to provide medical imaging on the International Space Station. An earlier version of the device was delivered as part of the 22nd SpaceX Dragon cargo resupply payload in June 2021.

Hopefully, Butterfly iQ+ will soon be helping healthcare professionals address all kinds of health issues that people young and old experience not just in space but also in some of the poorest regions here on Earth.

News

Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion

The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.

Published

18 hours ago

October 17, 2024

Nour Nasir

flowwow reveals ai-powered rebrand blending tech with emotion

Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.

Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.

flowwow rebrand design

The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.

As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.

Also Read: Adobe Releases Firefly Generative AI Video Tools In Beta

The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.

Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.