News
Saudi Firm Launches World’s First Handheld Ultrasound Device
Abdul Latif Jameel Health has partnered with Butterfly Network to bring the world’s first handheld, single-probe, complete body ultrasound system to the MENA region.
In many parts of the world, access to well-equipped healthcare facilities is greatly limited. Healthcare professionals often have to travel long distances to see their patients, and they can’t bring with them most of the equipment they have access to in hospitals. Without it, making the right decisions in difficult medical situations can be extremely challenging.
The good news is that a new generation of medical devices is making advanced capabilities available in a variety of portable form-factors, much like modern smartphones can perform many of the tasks that could traditionally be performed only on large desktop computers.
Now, Abdul Latif Jameel Health has partnered with Butterfly Network to bring the world’s first handheld, single-probe, complete body ultrasound system to the Middle East, North Africa, Turkey, and India.

Called Butterfly iQ+, the compact ultrasound system consists of three pieces: a probe with a patented on-chip digital micro-beaming technology and optimized electronics with power-efficient FPGA, a compatible iOS or Android mobile device to which the probe connects to, and the Butterfly iQ+ mobile application.
“The capabilities of this innovative, portable and versatile handheld ultrasound solution know no bounds, and we are committed to delivering this technology to serve more than 2 billion people” said Dr. Akram Bouchenaki, Chief Executive Officer, Abdul Latif Jameel Health.
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Because the ultrasound system provides sharp imaging with true-to-form color flow, 3D visualizations, cloud storage, and other advanced capabilities without taking up much space or requiring too much power, it was selected to provide medical imaging on the International Space Station. An earlier version of the device was delivered as part of the 22nd SpaceX Dragon cargo resupply payload in June 2021.
Hopefully, Butterfly iQ+ will soon be helping healthcare professionals address all kinds of health issues that people young and old experience not just in space but also in some of the poorest regions here on Earth.
News
Samsung And Spotify Offer Free Premium Deal In MENA
Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.
Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.
Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.
For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.
“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.
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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.
The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.
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