News

Saudi Startup Tamara Secures $340 Million In Funding

The fintech “buy now, pay later” platform has achieved unicorn status after being valued at $1 billion.

Published

1 year ago

December 19, 2023

Nour Nasir

Tamara

Saudi Arabia’s “buy now, pay later” platform, Tamara, is now worth a staggering $1 billion after a recent equity funding round led by SNB Capital that raised $340 million.

Other investors included Shorooq Partners, Pinnacle Capital, and Impulse, who joined existing backers such as Checkout.com, Coatue, and Endeavor Catalyst.

Tamara plans to use the significant cash injection to build new shopping and payment products and services, and intends to become “the next big giant in shopping, payments, and banking,” according to the company’s co-founder and CEO, Abdulmajeed Alsukhan.

“Saudi Arabia and the GCC deserve their place on the world stage for financial technology. Just as Tamara was created by local entrepreneurs nurtured by a supportive local ecosystem and market regulator, we stand here today, humbled and hungry, ready for our own leapfrog moment. This achievement is a testament to the ecosystem, our incredible team, investors, and the collaborative spirit that makes this region a great place for talent to flourish,” the CEO said.

Also Read: Dubai Startup Creates Iron Man-Style Smart Contact Lens

The chief executive has also announced that Tamara is considering listing on the Saudi Arabian stock exchange and potentially in other markets in the near future. The company’s latest equity funding round comes after a debt-raising move earlier in November 2023 led by Goldman Sachs and Shorooq Partners.

With the global BNPL market projected to hit $565.8 billion in 2026, the future certainly looks bright for Tamara, with its user base of 10 million and 30,000 partner merchants spread across Saudi Arabia, the UAE, and Kuwait.

News

Will Upcoming Changes Turn Instagram Into A TikTok Clone?

Updates are rolling out for the grid layout and Reels length, while new editing tools clearly imitate those of the rival Chinese platform.

Published

2 days ago

January 24, 2025

Nour Nasir

Instagram

Instagram recently faced backlash for swapping its iconic square grid for rectangles, disrupting the aesthetic of thousands of carefully curated profiles. However, the Meta-owned platform isn’t stopping there, after announcing more incoming TikTok-like changes designed to give users greater control over their profiles.

“We launched a new tall grid on profiles this week and I got a lot of feedback, both positive and quite negative,” Instagram head Adam Mosseri shared in an Instagram caption on Monday. “The goal is a simpler, cleaner place that maintains, and even increases, creator control”.

Here are some of the details about further changes we can expect:

Customizable Grids: Users will soon be able to tweak how their posts appear on the grid, including adjusting image crops and reordering posts entirely.
Direct-To-Grid Posts: A new option will allow users to post directly to their profile grid without automatically adding it to their main feed.
Highlights Relocation: Instagram’s Highlights feature will move from above the grid into a dedicated tab, while also becoming part of the profile grid itself.
Longer Reels: Reels are getting a significant upgrade, with the maximum video length jumping from 90 seconds to 3 minutes.

The updates are part of Instagram’s ongoing effort to compete with TikTok, which narrowly avoided a US ban following a 75-day delay granted by President Donald Trump. With the Chinese video platform’s future remaining uncertain, Instagram seems eager to capture disillusioned users by offering features that feel increasingly similar to those of its rival.

Also Read: How To Find & Cancel Pending Instagram Requests

In fact, Instagram’s recent changes go beyond just the app’s layout: On Sunday, parent company Meta launched the standalone Edits app, a clear imitation of TikTok’s popular video-editing tool, CapCut. Additionally, Meta has been enticing creators with cash bonuses to encourage them to post their videos on Instagram and Facebook.

It’s clear Instagram is shifting its strategy to appeal to the short-form video crowd. Whether these changes will win over users or continue to spark discontent remains to be seen.