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Saudi Startup Tamara Secures $340 Million In Funding

The fintech “buy now, pay later” platform has achieved unicorn status after being valued at $1 billion.



saudi startup tamara secures $340 million in funding

Saudi Arabia’s “buy now, pay later” platform, Tamara, is now worth a staggering $1 billion after a recent equity funding round led by SNB Capital that raised $340 million.

Other investors included Shorooq Partners, Pinnacle Capital, and Impulse, who joined existing backers such as, Coatue, and Endeavor Catalyst.

Tamara plans to use the significant cash injection to build new shopping and payment products and services, and intends to become “the next big giant in shopping, payments, and banking,” according to the company’s co-founder and CEO, Abdulmajeed Alsukhan.

“Saudi Arabia and the GCC deserve their place on the world stage for financial technology. Just as Tamara was created by local entrepreneurs nurtured by a supportive local ecosystem and market regulator, we stand here today, humbled and hungry, ready for our own leapfrog moment. This achievement is a testament to the ecosystem, our incredible team, investors, and the collaborative spirit that makes this region a great place for talent to flourish,” the CEO said.

Also Read: Dubai Startup Creates Iron Man-Style Smart Contact Lens

The chief executive has also announced that Tamara is considering listing on the Saudi Arabian stock exchange and potentially in other markets in the near future. The company’s latest equity funding round comes after a debt-raising move earlier in November 2023 led by Goldman Sachs and Shorooq Partners.

With the global BNPL market projected to hit $565.8 billion in 2026, the future certainly looks bright for Tamara, with its user base of 10 million and 30,000 partner merchants spread across Saudi Arabia, the UAE, and Kuwait.


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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.



adobe teases new ai editing tools and updates in premiere pro

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

Also Read: UGREEN Unveils Nexode RG 65W Charger For Middle East

The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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