Amazon currently displays 50,000 local and international retailers on the Amazon.ae arm of its website but intends to double this figure by 2026, spotlighting 100,000 small and medium businesses while offering training and qualifications to help launch applications on digital platforms.

H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, applauded Amazon’s announcement, which fits well with the UAE’s plans for digital economy expansion.

“Dubai has positioned itself as a thriving center for the digital economy [and] I welcome Amazon’s plans to showcase 100,000 businesses, including local SMEs, on Amazon.ae by 2026,” said Sheikh Hamdan on Twitter.

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The initiative would give Emirati companies a global platform, aligning with the Dubai Economic Agenda D33 aim to double the size of the economy over the next ten years, transforming Dubai into one of the world’s top three global cities.

Amazon’s announcement will offer UAE entrepreneurs a broader reach to worldwide markets, putting their products in front of 300 million customers. Business owners will also be able to outsource fulfillment to Amazon, alleviating any potential shipping headaches.