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Sheikh Hamdan Says Amazon Is Vital To Dubai’s Digital Growth
The eCommerce powerhouse will feature 100,000 small and medium enterprises by 2026.
Amazon currently displays 50,000 local and international retailers on the Amazon.ae arm of its website but intends to double this figure by 2026, spotlighting 100,000 small and medium businesses while offering training and qualifications to help launch applications on digital platforms.
H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, applauded Amazon’s announcement, which fits well with the UAE’s plans for digital economy expansion.

“Dubai has positioned itself as a thriving center for the digital economy [and] I welcome Amazon’s plans to showcase 100,000 businesses, including local SMEs, on Amazon.ae by 2026,” said Sheikh Hamdan on Twitter.
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The initiative would give Emirati companies a global platform, aligning with the Dubai Economic Agenda D33 aim to double the size of the economy over the next ten years, transforming Dubai into one of the world’s top three global cities.
Amazon’s announcement will offer UAE entrepreneurs a broader reach to worldwide markets, putting their products in front of 300 million customers. Business owners will also be able to outsource fulfillment to Amazon, alleviating any potential shipping headaches.
News
Abu Dhabi’s Robot Kitchen Is Serving Up Biryani, Not Burgers
Circus SE wants to put a tiny automated factory inside the buildings where Gulf residents live and work, bypassing part of last-mile delivery.
The most telling thing about a new autonomous kitchen now running in Abu Dhabi’s Marina Square is what it won’t cook:
“We don’t do fast food,” says Nikolas Bullwinkel, Founder and CEO of Circus SE. “We’ve actively decided not to build a machine that can only do burgers”.
Instead, the CA-1 system is built around pot-based cooking: curries, pastas, soups and rice dishes. After experimenting with highly personalized recipes, Circus deliberately leaned back toward recognizable food. “We’re going with a chicken biryani because you know it,” Bullwinkel says of the AED 40 dish.

The Germany-based robotics and food technology company operates across eight countries, and Abu Dhabi is its first deployment outside Europe. More locations are expected there and in Dubai.
In Germany, its units can be placed in supermarkets, gas stations, airports and hospitals. In the Gulf, Bullwinkel wants them inside residential and office buildings, replacing some of the complexity of last-mile delivery. “We’re basically bringing a very tiny factory a few square meters into your building,” he says. Catering company Royal Prestige supplies the ingredients and knowledge of local tastes.
The CA-1 manages up to 36 refrigerated ingredient silos alongside automated induction cooking, robotic plating and a self-cleaning dishwasher. Two robotic arms move ingredients through the system with minimal human intervention. It can produce up to 120 hot meals an hour, and a meal such as rice and curry can take around three to four minutes.
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Five cameras and multiple sensors monitor heat, temperature and consistency, an attempt to approximate what a chef perceives. “You can hear something gets burned, you can smell it, you can see it at some point,” Bullwinkel says. CircusOS, the company’s operating system, adjusts recipes in real time.
You might think of the platform as a threat to kitchen staff, but Bullwinkel frames Circus as a way for chefs to develop recipes and distribute them at scale. With that being said, rising labor costs and shortages are also part of his case for automation.
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